Make Your Brand Stand Out with 87 Social Media Holidays for 2020

Author : Admin

87 Social Media Holidays 2020

Generally, your social media posts are filled with campaign launches, important events, milestones for your business, and some random stuff. Also, some time of the year might be chaotic for your business leaving social media full of content while some times might be extremely quiet. Now, how to make your social media handles look appealing in these perilous period? Here comes social media holidays for your rescue!

Why do you need a social media calendar?

Save Time, Share Thoughts, and Streamline Communication

Social media calendar is an efficient way to plan your campaigns and share ideas that inspire you. Social media holidays and unique ideas have a universal appeal and can streamline your communication in the best way. Whether you are from fashion, technology, hospitality, or any industry, you can choose any of the national or international holiday to stay in touch with your audience. Moreover, it would help you to generate awareness and share content that’s trending on the internet which would be far more engaging.

As the year 2020 is approaching, it’s a great time to start preparing your social media calendar. Here are some social media holidays with a potential for creative campaigns:

Monthly Calendar
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Social Media Calendar 2020 Quarter 1

JANUARY

Jan 1- New Year
Industry- All industrial sectors
Wishing a happy new year to your audience would help build a solid relationship with them. Moreover, you can commit to take your business to the next level through a strong new year business resolution and letting your audience know about it.

Jan 4- World Braille Day
Industry- NGOs, Non-profit organizations, charity organizations
Braille day marks the anniversary of Louis Braille, the inventor of braille language. Take this opportunity to remind your audience about the significance of accessibility and independence for visually impaired.

Jan 6- World War Orphans Day
Industry- NGOs, Non-profit organizations, charity organizations
A French organization SOS Enfants en Detresses initiated this day. As a business organization you can take this chance to recognize the plight of orphans and sympathize with them.

Jan 16- Get to Know Your Customer Day
Industry- All industrial sectors
On this day, you can express your true customer appreciation thereby building trust on them and make them feel confident about making a large purchase.

Jan 25- Chinese New Year
Industry- All businesses that rely on manufacturing in China
If your business relies on manufacturing in China, it’s a good time to get acquainted with the chinese culture and letting your audience know about it. You can appease your chinese counterparts and build better relations with them.

Jan 26(Last Sunday)- World Leprosy Eradication Day
Industry- NGOs, Non-profit organizations, healthcare
You can raise awareness about the deadly disease and call attention to its prevention, treatment, and cure.

Jan 27- International Holocaust Rememberance Day
Industry- All industrial sectors
You can sympathize with the lives lost to evil in world war 2 when a genocide of 6 million Jews was executed by the Nazis, and honor the strength of those who stood up to confront it.

FEBRUARY

Feb 2- World Wetlands Day
Industry- NGOs, Non-profit organizations
You can run a campaign to raise public awareness about the value of wetlands and promote its wise use and conservation.

Feb 4- World Cancer Day
Industry- NGOs, Non-profit organizations, healthcare, insurance, charity organizations
On this day you can empower people about the deadly disease and inspire them to fight against it. Run a campaign and involve your audience with the aim to make a difference.

Feb 5- Safer Internet Day
Industry- All industrial sectors
Data safety being the prime concern, you can raise awareness among your audience and networks through a campaign with an idea of “Together for Safe & Secure Internet.”

Feb 14- Valentines Day
Industry- Hospitality sector, FMCG, fashion, cosmetics, jewelry, food
You can post some charming social media posts or GIFs with irresistible subject lines to appeal masses and ask them to share their surprising love stories. Make sure you stick to your brand guidelines.

Feb 17- Random Act of Kindness Day
Industry- All industrial sectors
You can tell your audience how you care about their emotions, let them know about your good deeds. You can pick any customer to make them feel happy for a day through your random act of kindness and post on your social media handles.

Feb 20- World Day of Social Justice
Industry- NGOs, Non-profit organizations, charity organizations
Social justice covers wide areas of social prejudice, you can raise awareness against gender equality, domestic violence, poverty, unemployment, socio-economic exclusion and many more.

Feb 21-International Mother Language Day
Industry- All industrial sectors
You may be operating your business from any corner of the world; on this day, you can promote your mother language through a social media post. Mention ways to preserve and protect your cultural heritage, you mother tongue.

Feb 27-World NGO Day
Industry- NGOs, Non-profit organizations
If you are running an NGO, you can use social media to improve your visibility online by encouraging them to donate, volunteer, and spread awareness about your NGO.

Feb 29- World Leap Day
Industry- All industrial sectors
As a business organization you can use leap day to announce 29% discount on any of your products and services. This idea is generates curiosity as there is a limited window to make a purchase

MARCH

Mar 3- World Wildlife Day
Industry- NGOs, Non-profit organizations, wildlife conservation activists
Considering the nature of the day, you can raise awareness about the hazards of poaching. You can also hold social media campaigns by asking your audience to share one thing they love about the wildlife.

Mar 6 – National Employee Appreciation Day
Industry- All industrial sectors
Regardless of the nature of your business, you can express your gratitude on this day by highlighting the best employees on social media handles with #EmployeeAppreciationDay.

Mar 8- International Women’s Day
Industry- All industrial sectors
On this day, you can appreciate the contributions made by women, or empower female role models from the past and present. Supposedly you run a cosmetic business, you can announce special deals and discounts on this day to celebrate womanhood.

Mar 12- World Kidney Day
Industry- NGOs, Non-profit organizations, healthcare, insurance, charity organizations
If you are from the healthcare industry, you can surely put up a post on social media to raise awareness against the kidney diseases. You can share tips and tricks to keep your kidneys healthy and don’t forget to use #WorldKidneyDay to keep up the momentum.

Mar 15- World Consumer Rights Day
Industry- All industrial sectors
Regardless of your industry type, you can follow the theme of the year for consumer rights day. Let your customer base know the difference between the original products and other marketing gimmicks. You can drive conversation through live video chats and resolve their grievances.

Mar 20- International Day of Happiness
Industry- All industrial sectors
As a business organization, you can indulge in a happy act for a noble cause and post your pictures on social media. You can also ask your audience about 10 ways to make people happy to drive conversation or write a gratitude letter on social media for your employees, boss, or colleagues.

Mar 24- World TB Day
Industry- NGOs, Non-profit organizations, healthcare, insurance, charity organizations
If you run an NGO or belong to the healthcare industry, you can take social media to raise awareness against the deadly disease. Post ways to prevent it, or cure it in a natural way so that the message goes to every section of the society. Moreover, you can raise funds for the treatment of the poor and oppressed on this day.

Social Media holiday Calendar 2020 Quarter 2

APRIL

April 1- April Fools Day
Industry- Media and entertainment
Get indulged in the pranking pleasure by following the trend and build a unique brand image.

April 7- World Health Day
Industry- NGOs, Non-profit organizations, healthcare, insurance, charity organizations
If you belong to the healthcare industry, you can take social media to spread awareness about any disease. The disease can be common one or of the rare category. Such as ice bucket challenge to spread awareness about ALS(Amyotrophic lateral sclerosis)- https://youtu.be/AqTxhoN507c

April 12- Sunday Easter
Industry- All industrial sectors
Especially if you are from media and entertainment, you can post a funny image and ask your fans to caption it. You will surely draw hilarity. Moreover, you can post Easter memes which would be an “eggcellent” content on this day.

April 18- World Heritage Day
Industry- All industrial sectors
In which ever corner you are, you can surely flaunt your own endowments or the legacy of your nation and take pride in the cultural, historical, or architectural heritage.

April 22- Earth Day
Industry- All industrial sectors
On this day, you can surely call an eminent personality from your town and go live on social media. This will drive massive response from the audience and will help your business leave a strong impact. You can also display your commitments for the year 2020 to save mother earth.

April 23- World Book and Copyright Day
Industry- Publishing houses, print media
You can show the importance of books, how they can be great friends. You can also invite people on live chats to recognize the power of reading and how it has impacted them. It is best for publishing houses, writers, and scholars from different areas.

April 29- International Dance Day

Industry- Media and entertainment
If you belong to entertainment industry then, International Dance Day is the best opportunity to let your fans know about the history of dance. If you are an influencer on social media, you can post pictures of your dance if you have learnt any new dance form. Use hashtags #InternationalDanceDay or #WorldDanceDay.

MAY

May 1- International labor day, May day
Industry- All industrial sectors especially local businesses
You can put up a post appreciating the hard work of your employees and celebrate their achievements.

If you run a local business, you can run a giveaway contest and raise money by selling your products and services on discounts, coupons on May Day. You can ask your audience as to what May Day and International Labor Day means to them.

May 4- International Firefighters Day
Industry- NGOs, Non-profit organizations, insurance, charity organizations
Safety from fire accidents is essential for every business, and especially if you run an insurance agency, take the chance to recognize and honor the firefighters around you. Try to acknowledge the incredible conditions that brave firefighters face and how they battle to protect us.

May 8 – world Red Cross Day
Industry- NGOs, Non-profit organizations, charity organizations
Those who run Red Cross societies across the globe and post about their culture as to what activities they do. For instance, disaster relief and assistance for the victims of war, to first aid training and restoring family links through volunteers and many more. Moreover, you can take this opportunity to thank all your volunteers.

May 10- Mother’s day
Industry- All industrial sectors
Whether you run a food chain, cosmetics, fashion, entertainment industry or sell jewelry, you can engage your audience through invoking emotions.

May 12- International Nurses Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations
If you belong to the healthcare industry, recognize the role of nurses. Post a picture of nurse whom you loved spending your time with. Let your audience know the major challenges faced by nurses today.

May 15- International Day of the Family
Industry- All industrial sectors
Irrespective of the business type, share pictures of the family that you have at work. Carry out video contest and achieve massive participation from the audience out of curiosity. Try activating voting to grow virality of your idea at a massive scale.

May 17- World Telecommunication Day
Industry- Telecommunication, IT, media and entertainment
If you belong to the telecommunication industry or IT industry, celebrate the ongoing innovations by posting pictures of new gadgets that has made communication easy in some way.

May 31- World No Tobacco Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance
If you are an insurance agency, or belong to the healthcare industry, or dedicated to any noble cause then, use it as an opportunity to raise awareness against the hazardous impact of tobacco.

JUNE

June 1- World Milk Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, food and processing, hospitality
You can appreciate the efforts of farmers and let your audience know the nutritional value of milk. You can also make a resolution of including milk in your routine and share it on social media with the hashtag #WorldMilkDay and #EnjoyDiary.

June 5- World Environment Day
Industry- All Industrial sectors
You can run an environmental awareness campaign that resonate to your audience emotionally and encourage them to take action to make Earth a better place to live.

June 7- World Ocean Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance, logistics
As plastic trash is the biggest issue, you can commit to stop using plastic in the honor of World Ocean Day and encourage others to join your campaign. You can post a selfie near the ocean with a group of people along with the hashtag #WorldOceanDay, #SaveOceans and #TogetherWeWill.

June 14- World Blood Donor Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance
You can use creative illustrations, short videos, GIFs, campaign films to recognize the virtue and importance of blood donation. Encourage others to donate blood and let them know about their valuable contribution as to how it can save one’s life.

June 20- World Refugee Day
Industry- NGOs, Non-profit organizations, charity organizations
If you run an NGO then, you can use storytelling on social media through videos to foster change for the well-being of refugees. You can highlight the challenges that they face, and you can also raise awareness against the poverty stricken group residing in filthy locations.

June 21- International Day of Yoga, Fathers Day
Industry- All Industrial sectors
Irrespective of the nature of your business, you can raise awareness about the benefits of Yoga, how one can implement Yoga in their routine, what are the healthy cooking options and many more. You can create a poll and ask users whether Yoga helped them, or you can also share stories if Yoga has helped anyone with an incurable disease.

Business organizations can take advantage of father’s day to glorify a father and his child’s relationship. It gives a sentimental touch to your post and establish an emotional connection with your audience.

June 23- International Olympic Day
Industry- Sports organizations, businesses manufacturing and selling sports goods
Share training routines of athletes, history of olympics, or can also show popular athletes from all around the world. It depicts the hardworking attitude and determination which is essential for success in any area.

June 26- International Day Against Drug Abuse and Illicit Trafficking
Industry- NGOs, Non-profit organizations, charity organizations
Raise awareness against the threat that drug abuse and illicit trafficking is posing. Post content on social media that emphasize the holistic approach involving health, human rights, criminal justice, and social service. Include stats that presents the current situation along with #SayNoToDrugs, #StopDrugAbuse and #StopIllicitTrafficking.

June 30- World Social Media Day
Industry- All industrial sectors
Use social media day to recognize the user interaction, communication, sharing ideas, and its impact. Use infographics to present how it has helped your business. Also, include the latest discoveries in social media platforms that can add to marketing arsenal which would be informative and engaging for all.

Social Media Calendar 2020 Quarter 3

JULY

July 1- International Joke Day
Industry- Media and entertainment
Share gags, jokes, GIFs, and funny videos that resonate with your brand to celebrate laughter. You can also ask your audience to share their favorite joke in the comment section to spark conversation.

July 4- Independence Day(United States)
It’s all about red, white, and blue; so, emphasize on them to show your patriotism. Decorate your office and post pictures on social media, take an interesting peek into America’s latest achievements and present it on social media through an infographic. You can also organize a photo contest themed in red, white and blue.

July 7 – World Chocolate Day
Industry- food processing, hospitality industry
Roughly $101 billion is spent on chocolate every year which is a big number to attract chocolatiers attention. Show history of chocolates, run campaigns depicting unusual facts about chocolate, post unique chocolate recipes or show inspiring stories of cocoa farmers.

July 11- World Population Day
Industry- NGOs, Non-profit organizations, charity organizations
You must raise awareness against the rampant population explosion and urge people to put an end to it. Use #WorldPopulationDay, #FamilyPlanning, or #Population in your post.

July 17- World Day of International Justice, World Emoji Day
Industry- NGOs, Non-profit organizations, charity organizations, media and entertainment
Seek justice in terms of gender equality, equal opportunities in employment, education, decent livelihood, wages, law, etc,. Use #WorldDayofInternationalJustice, #JusticeMatters, #WorldJusticeDay, #Law, #PeaceandJustice, #SocialJustice, and #EconomicJustice.

World Emoji Day can be used to promote the use of emojis. You can present latest emojis that brands are planning to launch on their respective platforms.

July 18- International Nelson Mandela Day
Industry- NGOs, Non-profit organizations, charity organizations
You can post content to honor Nelson Mandela by spreading awareness about the rights, responsibilities, and democracy. Invite people to take action for a better world. Use #InternationalNelsonMandelaDay, #TakeAction, #InspireChange.

July 28- World Hepatitis Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance
Spread awareness about hepatitis. Share videos, images, and infographics about its prevention and cure. Also, share inspiring stories who have fought against the disease. Use #WorldHepatitisDay and incorporate its logo in your post.

July 30- World Friendship Day
Industry- All industrial sectors
As a business organization you should capitalize on Friendship day to promote your brand. Announce special discounts, coupons and other deals on the day. Organize a contest and ask your audience to tag their best friends and share the post.

AUGUST

Aug 9- National Book Lovers Day
Industry- Publishing houses, educational institutes
Share the joy of reading through your social media posts. Use hashtags such as #NationalBookLoversDay, organize contests to know your audience’s favorite book, or ask them to share the last book they took off the shelf.

Aug 12- International Youth Day
Industry- Any business organization
As a business organization you should address the transience by debunking the stereotypical myths of the physical attributes pertaining to youth. You can forward the idea of youth at a mental level.

Aug 19- Photography Day, World Humanitarian Day
Industry- NGOs, Non-profit organizations, charity organizations, media and entertainment, photography businesses
Post unique and stunning pictures, organize contest and ask your audience to share the most creative photos. Use hashtags such as #WorldPhotographyDay, #PhotooftheDay, or #PhotographerLife.

SEPTEMBER

Sep 5- International Day of Charity
Industry- NGOs, Non-profit organizations, charity organizations
From NGOs to educational institutes to big charities, you can promote your own charitable initiatives or raise funds on this day by asking people to contribute to a noble cause.

Sep 8- International Literacy Day
Industry- NGOs, Non-profit organizations, charity organizations, educational institutes
You can share posts emphasizing on the importance of literacy. Post infographics depicting the literacy rate, post measures to improve literacy rate and how it supports your business and value system. Use #LiteracyDay.

Sep 16- World Ozone Day
Industry- NGOs, Non-profit organizations, charity organizations
As a business organization, urge people to implement eco-friendly measures to lead an environmentally safe life as they contribute directly or indirectly in keeping the ozone layer intact.

Sep 21- International Day for Peace and Non-Violence
Industry- NGOs, Non-profit organizations, charity organizations
Share posts to commemorate peace day on social media. You can share your stories, quotes, and pictures using #InternationalDayforPeaceandNonViolence, #PeaceDay and make it trend on twitter.

Sep 27- World Tourism Day
Industry- Travel and tourism industry, hospitality
Travel and tourism industry can take advantage and promote tourism on this day. Post traveller’s experiences through video, promote your culture and value system, share images of exotic locations along with #WorldTourismDay, #TravelWithPride to create online buzz.

Sep 29- World Heart Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance
Inform people about cardiovascular diseases and post content aimed to urge them to cook healthy and eat healthy. Post infographics depicting ways to prevent and eradicate the disease, share stories of people who are fighting cardiovascular diseases. Use #WorldHeartDay

Social Media Calendar 2020 Quarter 4

OCTOBER

Oct 1- International Coffee Day
Industry- Food and beverages, hospitality, FMCG
You can celebrate coffee as a beverage by posting creative content on social media. Share video depicting the history of coffee, its processing, create polls asking who likes coffee and use #InternationalCoffeeDay.

Oct 2- world Smile Day
Industry- Any business organization
Ask your audience to share pictures of them smiling and the reason that made them smile. Share inspiring stories that have made the whole world to smile and spread the message of kindness. Run a contest and ask your audience to list the reason why smiling is important for them and use #WorldSmileDay in your post.

Oct 5- World Teachers Day
Industry- Educational institutes
Post content that highlights the importance of teachers and their contribution. Share the importance of investing in education through an image or video along with #WorldTeachersDay. You can also highlight people who achieved something great.

Oct 10- World Mental Health Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations
Post content to raise awareness about mental well-being. Share creatives depicting the ill effects of bad mental health, ways to prevent depression or other mental diseases, and how to cure it. Use #WorldMentalHealthDay, #BeatDepression, or #SuicidePrevention, #StopMentalAbuse.

Oct 15- Global Handwashing Day, World Student Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, educational institutes
Post creatives that provide information on 2020’s global handwashing day theme, share infographics emphasizing its importance and how it has impacted the world. Also, ask people why they wash hands and what they think about this mass movement.

For world student day you can create hashtags and make them trend by asking students to share. Organize a giveaway contest to honor the best students on your social media page. Also, run a campaign to connect with students and alumni by posting photos and videos along with #WorldStudentDay.

Oct 16- World Food Day
Industry- Food and beverages, hospitality, FMCG
You can urge people to cultivate a healthy lifestyle on world food day and suggest ways to tackle global hunger through images and videos on social media. Don’t forget to use #WorldFoodDay in your every post.

Oct 31- Halloween
Industry- All industrial sectors
You can Add a splash of Halloween by changing the colour scheme of your page, try adding some spider webs and pumpkins to give it a spooky effect. Run a campaign by posting one spooky image every day, pick a color theme, add scary illustrations to your products, and take pictures of your team dressed in Halloween costumes and use #HappyHalloweenDay, #Halloween.

NOVEMBER

Nov 1- World Vegan Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, food and beverages, hospitality
Share posts that depicts the fun and interesting part of veganism. You can also share stories who embraced veganism across the globe, or run a campaign by sharing the benefits of being a vegan each day along with #WorldVeganDay.

Nov 11- Veterans Day(US)
Post content to support the veterans who have served the country and share inspiring stories that struggled for the freedom of U.S. Use #VeteransDay, #HonorThroughAction, #FindYourFreedom.

Nov 14- Diabetes Day
Industry- NGOs, Non-profit organizations, healthcare, charity organizations, insurance
use the posters, infographics and visuals to raise awareness against the disease by posting its symptoms, prevention, and cure. Engage with celebrities to spark conversation by tagging them and use #DiabetesDay to build momentum.

Nov 19- International Men’s Day
Industry- All businesses
Share images and videos that promote basic humanitarian values revolving around men and integrated them with your brand value. Use #InternationalMensDay in all your posts.

Nov 21- World Hello Day, World Television Day
Industry- NGOs, Non-profit organizations, charity organizations, IT, media and entertainment, telecommunication
Commemorate the idea of greeting people and forging bonds by simply glorifying the act of saying “hello” through creative visuals including images and videos. Also, use #WorldHelloDay to keep your audience engaged.

Acknowledge the significance of broadcasting media through images and videos while sticking to your own brand value. Post content that shows how television has transformed and evolved in all these years along with #WorldTelevisionDay.

Nov 26- Thanksgiving Day(US)
Industry- All businesses
Share an easy cocktail or dessert recipe, incorporate thanks giving themed design elements on your page. You can also post an extraordinarily informative content, or an emotional video. Use #ThanksGivingDay in all your posts.

Nov 27- Black Friday
Industry- All businesses
Choose hashtags relevant to your black friday deals and make it trend on all your social media handles. Use #BlackFridayDeal, #GiftsforHer, #GiftsforHim, etc,.

Nov 30 – Cyber Monday
Industry- All businesses
Share an informative post that depicts the history of cyber monday, share infographics depicting why is it popular, post an image or video announcing all your special offers, discounts, and coupons. Don’t forget to use #CyberMondaySale, or #CyberMonday.

DECEMBER

Dec 1- World AIDS Day
Industry- NGOs, Non-profit organizations, charity organizations, insurance, healthcare
Realize your humanitarian responsibility to spread awareness about the disease. Share inspirational stories that have fought the incurable disease, or share informative images or videos presenting the preventive measures and its cure. Use #WorldAidsDay along with its logo.

Dec 3- International Day of Handicapped
Industry- NGOs, Non-profit organizations, charity organizations
Share posts that empowers people with disabilities for inclusive, equitable and sustainable development. Use #InternationalDayofHandicapped in all your posts.

Dec 10- Human Rights Day
Industry- NGOs, Non-profit organizations, charity organizations,
Spread the word about equality and human rights on your social media handles to show your support in the digital sphere along with #HumanRightsDay, or #StandUpforHumanRights.

Dec14- World Energy Conservation Day
Industry- All businesses
Promote ways to save energy through images, infographics, and videos and don’t forget to use #WorldEnergyConservationDay, or #SaveEnergy.

Dec 15- Free Shipping Day
Industry- All businesses
Shape your E-Commerce business on Free Shipping day by sharing ways to promote free shipping to grab the attention of shopoholics. Use #FreeShippingDay in your post.

Dec 25- Christmas Day
Industry- All businesses
Christmas season brings new challenges to most marketers, post content about the nature of your business. Focus on your brand. Include humorous videos or images or invoke emotions through your post. Share creatives promoting your special deals and wish your audience a MerryChristmas!