the early days of the internet. Despite being one of the primitive
ways of promotion, email marketing still is one of the most
effective tools of marketing.
Before devising an effective email marketing campaign it is very important to understand your business, its needs, objectives and industry trends.
There may be thousands of email addresses with a business but it not important as well as wise to use these email contacts blindly. We segregate the email list based on the relevancy of your business and where our customer stands in the purchase funnel.
To make an effective email ad copy, the first thing is to have an responsive email template. Before starting with the creative and the text we design a responsive email template which is compatible on all the devices.
Like any other marketing campaign such as a social or a paid campaign, an email campaign also requires a thorough A/B testing. A/B testing tells you how effective your ad copy is in terms of open rate and click rate.
A very important part of email marketing is scheduling the emails and setting up the automation for the actions taken by the people. Scheduling the time of the emails to be shot and the further correspondence requires expertise. We schedule and automate your emails with precision.
No marketing campaign is of use without a thorough analysis and comprehensive reports. EvenDigit provides an exhaustive analysis on your email campaign and provides weekly reports on the results.
Newsletter is one of the most effective ways of email marketing. Sending newsletters to the subscribers gives you an opportunity to engage them. We design and schedule engaging newsletters keeping in mind your target audience.
We at EvenDigit create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.
A drip campaign not only corresponds with the customer on your behalf but also helps in building close a close relationship with them. We design an effective drip campaign by creating a series of digital touchpoints for your customers at different stages of the purchase funnel.
Not all email addresses are good every time. There are subscribers who do not engage with your emails and having such subscribers in your email list affects your email campaign. We monitor your subscribers and regularly update your email contact list so that your email campaigns do not drop the engagement rate.