Glossary

What is the 408 Status Code? The 408 status code is an HTTP response code that indicates that a request to the server has timed out. When a client (such as a web browser or API client) delivers a request to a web server, the server expects a response within a specified...

What is a 410 Status Code? The 4xx category of the HTTP response code system includes the 410 status code. Client-side errors, denoted by the 4xx series, are caused by problems that either occur on the user’s end or that hinder the server from completing the request....

What are Outbound Links? An Outbound Link is a hyperlink that directs visitors from your website to a different domain. These links are important for providing your audience with further reading options and establishing the credibility of your content. When used judiciously,...

What is a Conversion Rate? Conversion rate is an important digital marketing indicator that calculates the percentage of visitors that do a desired action on your website. These activities can include making a purchase, filling out a form, subscribing to a newsletter,...

What is a Canonical URL? A Canonical URL is the designated version of a webpage that you need search engines to treat as the authoritative source. When multiple versions of a webpage exist, specifying a canonical URL helps prevent duplicate content issues by consolidating all...

What is QDF? Query Deserves Freshness (QDF) is a component of Google’s ranking algorithm that adjusts the importance of freshness based on the nature of the search query. For queries where newer information might be more relevant, such as breaking news or trending...

What is the X-Robots-Tag? Search engines employ the X-Robots-Tag HTTP header to indicate to bots how to crawl and index the content of a webpage. Unlike meta tags placed within the HTML of a page, the X-Robots-Tag is part of the HTTP response header provided by the web...

What is White Hat SEO? White Hat SEO refers to the use of optimization strategies that adhere to the guidelines set by search engines. These practices focus on providing a positive user experience by ensuring the quality and relevance of content, engaging in ethical...

What is Google Webmaster Tools? Webmaster Tools, currently known as Google Search Console, offers website owners a variety of options for monitoring and optimizing their site’s performance in Google Search. This powerful toolset helps identify issues with indexing,...