responsive one. The other two medias; earned and owned takes
relatively longer time to deliver results, thus making paid media a
great source of instant gratification and conversions.
Paid Ads on digital platforms, just like their contemporaries (print, radio and TV ads) are the best way to creating brand awareness and generating revenue. Studies have shown that 65% consumers, once ready to buy will click on a paid Ad, A customer is 50% more likely to buy from your website if he lands through a paid ad as compared to an organic visitor, Google Display ads are seen by 90% of internet users, Google ads convert 50% better than organic traffic.
Google gives you a special platform to sell your products apart from the regular text-based Ads. Shopping and product listing Ads on Google support image (of your product), merchant’s name and product’s title which brings to your E-Commerce website a great ready-to-convert traffic. You do not have to spend time on keyword research, Google matches your product with the apt search query. Google Shopping Ads is becoming a popular marketing choice.
Amidst the crowd of social media platforms, Quora is debated to be a part of the social media universe. Well, whatever it is considered, Quora is one of a kind question and answer portal which has drawn a huge number of users from absolutely every walk of life. Quora attracts over 300 million unique visitors every month which makes it a distinctive advertising platform for your business.
Since the beginning of the decade, Bing’s market share has grown by 92%. This makes Bing a rapidly emerging choice for search Ads. On top of that, you can import your Ads from Google to Bing seamlessly.
Video content would account for 80% of the internet traffic by the end of this decade. This dramatic and enormous rise in video content has already made visual platforms such as YouTube, an important tool for digital marketing. YouTube has a great range of Ad formats such as display Ads, overlay Ads, skippable Ads, non-skippable Ads, bumper Ads and sponsored cards which cater to different objectives, budgets and requirements.
World’s most valued E-Commerce company is in itself a shopping search engine. Amazon gives an amazing opportunity to its sellers to advertise their products on its website through pay-per-click sponsored products and sponsored brands. Even third-party websites like your own could be linked with sponsored products on Amazon.
As much wonder advertisements could do, they have a good potential to irritate a visitor as well. This hampers the efficacy of an ad. Well, here comes the need of Native ads. Native ads are paid ads which sync-in with the media format and doesn’t stand out as contemporary ads, thus becoming a part of the content and reducing the chances of losing the interest of the visitor. There are various platforms which offer native ads such as Redirect, Outbrain, Nativo, Gravity, Taboola and many more.
Social platforms have evolved from mere online socializing portals to being the ultimate advertising mediums. Each social media platform has a distinct USP; right from socializing to microblogging, professional networking to sharing photos and cultivating hobbies and generating ideas. Each of the platform offers a unique advertising opportunity to its users.