Social media has evolved as one of the most powerful marketing tools.
In the next 5 years the advertising budgets for social media marketing
would double as compared to the budgets seen today.
Why Social Media for my Business?
The social media reach grew by 170% in the last decade, making it the fastest growing communication medium. 88% of businesses are using social media, 91% of social media users are accessing social channels via mobile devices, More than 64% of brands are using 2 or more social media channels, At 3.5 billion, almost half of the world population uses social media, 81% of consumers believe social media has increased the accountability of brands
How we take YOUR BUSINESS Social?
Every business is unique and distinct. This quality makes it imperative for us to completely understand your business.
Every business is a part of a bigger agglomerate called an industry. Studying an industry as a marketer gives us insights on the trends, the ecosystem and the past and future courses of movement of the industry. This helps us design the social strategy for your business.
No business is goalless; be it short or long-term, every business has goals. We understand your short, medium and long-term goals which help us make a sound social media strategy that meets all your objectives over a period of time.
Customers are segmented and targeted by businesses based on their products or services. We create a buyer persona of your customer to target the precise audience on all the social media platforms.
The advent of technology has given rise to a myriad of allied businesses in every industry. It has become difficult to understand who is your direct and indirect competition. The very first step we take before starting competition analysis is identifying your online competitors.
Identifying the presence of your competition on social media gives valuable insights to create a blueprint of social media presence for your business. We do extensive research to understand where and why your competition is present on social media.
Competition Content Analysis
A rational step further is to analyze the content of your competition, it provides us with the prescience of nature, type, and style of content produced in the industry.
‘Content is the king’, and we go by this age-old adage to create the best of it for our clients. Social content is not only restricted to ads and social posts but it also encompasses blogs, bios for social platforms, replies to social engagement and much more. We carry out an extensive exercise to enlist hashtags for every social posts and ad which help in reaching out to your widest possible target audience.
Social content not only needs to be unique (just like the SEO-centric content) but it has to be catchy as well to make it stand out in the crowd. We have a team of talented creative people, right from writers to graphic designers, from creative marketers to copywriters.
The success of a social strategy completely depends on the ad strategy designed. We create an AIDA-based ad strategy which is in-sync with your customer journey. AIDA-based ad strategy increases the possibilities of your potential customer to move to the subsequent stage of the consumer funnel.
A sound social media strategy doesn’t complete without remarketing. An effective and precise social media remarketing campaign could give you double conversions than the original campaign. We track the visitors to your website coming from all the social media platforms. Not every visitor turns into a customer, and to push such visitors to the last stage of the AIDA funnel; Action, we design an action-inducing remarketing strategy across the social platforms.
Analytics by Social Platforms
The barometer to measure the performance of your social content is more than the engagement it brought. We analyze a gamut of data generated by insights of every platform such as Facebook Insights, Twitters Insights, Instagram Insights so on and so forth, which helps us in optimizing ads and social posts.
Apart from the built-in tool for insights, it is important to know how much traffic came to your website from the social pages of your brand. Configuring your social pages with your website’s GA helps us optimize the social media marketing strategy for your brand to generate better results.
Analysis of Performance
Acting on the insights provided by an analysis is what makes a social strategy complete. The performance of a social media campaign is measured in terms of conversion rate, cost per acquisition, ROI and many more such factors. The analysis of the performance helps in optimizing the social media campaign by tweaking placement, graphics, text, targeting.
Why Our Clients Choose EvenDigit As Their Digital Marketing Company
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.
EvenDigit were able to deliver committed SMM work with great results. Within a very short time our website was showing at the top of the page one on Google.
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.