How Long Does it Take to Rank in Google’s Top Search Results?
How long will it take to rank my website in Google’s top results?
When hiring an SEO agency, this could be the obvious question that lingers on your mind. Well, there is no rule of thumb to this simple yet complex question as there are a number of SEO elements that contribute to rank a website.
Rome Was Not Built In A Day
Ah, rightly said, nothing happens overnight, it takes time to achieve something substantial such as higher ranking in SERPs. Based on our experience, it takes around 4 to 8 months on an average to rank your website. Moreover, it depends on the competitiveness of your industry and the popularity of the keywords selected.
Well, there are numerous variables involved in ranking a keyword such as competition, domain authority, content quality and much more.
Climbing the Mt. Everest! You Need Good Hiking Shoes
Getting a higher rank in SERP’s is close to climbing the Mt. Everest which needs a good pair of hiking shoes, and it’s none other than ‘SEO’. Without SEO it’s almost impossible to rank your keywords.
Why Google Doesn’t Show Up My Site in Search Results?
Got a beautiful website! But, no one sees it.
Why Doesn’t Google Recognize Me?
It is quite an obvious question that lingers on your mind. Well, there could be some reasons that your website doesn’t show up in the Google search results. You need to ask yourself some important questions:
Has Google indexed my website?
Is my website optimized for search engine crawling?
How competitive my keyword market is?
Does my website have “no index” tags?
Is my website penalized and removed from Google?
Check if any of these reasons are blocking your website to show up on Google. You need to dive in the process as to how Google finds your pages and help you appear in the search results.
How Does Google Index Your Website Or WebPage?
“Googlebot”, also known as bots, robots, or spiders are a bunch of software programs that crawl through billions of webpages to collect information which is added to the Google’s web index. It is important that the crawlers must be able to read the information available on the website.
You need to understand, when you search a piece of information on Google it uses its indexes to come up with a match to your search query. The process makes use of the Google Algorithm which is majorly about relevance matching.
More than 250 factors are taken into consideration including keywords, titles and content tags. Moreover, it also evaluates the importance of each page after considering the amount and quality of traffic it attracts from other websites. This is covered in a separate program of Google Algorithm that incorporates PageRank.
What are the Factors Responsible to Rank Your Website?
When you enter a query into the search bar of Google, it crawls through billions of webpages and comes up with the relevant match to your search query. It is important that Google must crawl through your website so that your website could show up in the search results.
However, there is not a magic formula for placing your website on Google’s top search results but, certain key factors play an important role in it. Let’s have a look at these:
SEO is the oxygen to any of the relapsing websites on the internet which are taking their last few breaths. It is as important as an elixir is, to give a new lease of life.. SEO ensures your website’s visibility to Google bots and indexing programs other than Google, which includes titles, keywords, headings, and ALT image text.
Domain age is another important factor when it comes to ranking your website. If your website is less than six months old, it is considered a new one which is slightly difficult to rank. The reason behind this is the lack of credibility of the website as it is not verified thoroughly. However, you can rank a new website in SERPS but, for the best results, it takes at least 6 months of existence.
Keywords are like a thread that connects you to your goal which is to attain higher ranks in Google’s search results. Already established websites often head for highly competitive keywords when they are to rank a particular webpage or a blog. If you are new to the industry, it is recommended to start with keywords that have low competition before you move on to more popular keywords.
As you know Googlebot takes into consideration- keywords and headings, it makes your content as one of the most important factors when it comes to ranking your website. The three important elements that ensure quality content are Authenticity, Length, and Frequency. Moreover, it is important that your post content should be unique enough to attract Google search bots to keep looking for it. This would help in acquiring a better ranking in SERPs of your website with time.
When you are in the process of ranking your website, make sure you don’t end up getting caught on Google’s radar due to following any unethical practices such as keyword stuffing or buying inbound links. These tricks can help you in your short term goals but, it can prove extremely detrimental for your website in the long run. In case Google catches you, the website’s ranking will suffer and your website may be penalized for the same. So it is important that you maintain your website through clean and clear tactics.
How to Rank Your Website?
Now that you know the important factors to rank your website, it is obvious to know how to get your website to show up on Google.
How will Google recognize me?
This is a pretty obvious question when you are working day in and day out to show up on Google. But, remember, ranking your website is not a potion, it is a process!
Looking at your demands and the needs of the industry, it is needless to say that you have to employ SEO strategies to rank your website. Now let’s get into the details as to what are these:
1. Conduct An SEO Audit
SEO audit is necessary to get a fair picture of where do you stand and it helps ensure greater success in the future. The three phases of SEO audit are:
2. Add Important Keywords
Keywords are of utmost importance in the process of SEO as Google looks for these keywords when it starts crawling the webpages. It may include single, long tail or short tail keywords which should be relevant to the website and the content that has to be published.
3. Use Meta Tags
Meta tags are one of the basic elements of SEO that describe the page content. When Google bots crawl through the website, they pick these hidden codes which are not visible to the user. These are used in HTML and XHTML documents to provide a structure to your webpage.
4. Target Low Competitive Keywords
If you are a new player in this industry, don’t try to optimize your website for more competitive keywords. For your information, if you do a Google search for any competitive keyword, say, ‘SEO’, it would come up with 351,000,000 pages probably. So you need to understand the competition as it would be hard to rank your website this way. It is recommended that you start with targetting low competition keywords.
5. Seek Quality Backlinks
If you think all links are equal, probably you are wrong. The right inbound links could reward you with higher page rank while the wrong ones could get your website penalized. Link building is an art and it is extremely important that you focus on building quality backlinks. When it comes to SEO, get yourself aligned with Google’s mission that is, providing useful and well-organized content which you will get from clean and informative sources.
6. Business Listing
When Google comes to verifying your business whether it’s real or not, it certainly helps in improving the ranking of your business website. Google does this after considering certain factors such as the frequency your business is listed and cited on the internet in terms of name, address, and phone number of your business. You are advised to get your business listed by submitting it to local and national business directories. Moreover, optimize your Google My Business listing to improve your page rank.
7. Relevant Content
Content is the ‘king’ and yes Google always rewards quality content. It is important that you include the content that is relevant to your product and service. Moreover, it is recommended to update the content regularly as per the trend because people are always looking for more informative content. Include well-researched blogs on your website to increase the reach which will improve the website’s ranking eventually.
As a digital marketing agency, we recommend you to focus on improving your online presence initially, which would help in attaining better ranking in Google’s search results with time. Moreover, you are advised to implement effective SEO strategies to rank your website. It should be in compliance with Google algorithms in order to scale your website’s search engine rankings.