The impact of mobile advertising is far beyond your digital operations that will transform your business in the near future. The statement attributes to the impact that the growing number of mobiles have had in the past few years. When it comes to the mobile world, it is certainly an exciting time due to a shift in customer preferences with the increased usage of mobile apps.
Mobile Advertising Facts
From traditional businesses to the strongholds of the TV, all have moved online. According to a recent study conducted by eMarketer, in 2018, mobiles claimed to have covered around 70% of the total US digital advertising space.
Apart from this, A market research study by AppsFlyer $38.9 billion was reportedly spent on mobile advertising in 2018. Moreover, 34% of growth is expected by 2020, reaching $64.1 billion, globally. The study implies the connection between the growing usage of smartphones and the ever-growing app catalogs. This is the reason behind the increased ad campaigns that predicts the bright future of mobile advertising.
In North America, specifically, 2017 mobile advertising spend accounted for $6.5 billion. Well, this is expected to reach about $13 billion by the year 2020. As North America is “one of the world’s most predominant app markets,” around 20% YoY increase over the coming years is expected in this particular region.
Benefits to Reap From the Mobile-First Ecosystem
When you think of mobile advertising, there are multiple revenue streams with in-app purchases, in-app ads, and subscription revenues. Along with this, there is a more personable channel for client relationship building. The credit for such a drastic change goes to the omnipresence of mobiles. Mobiles are in use from the desktop versions ever the past, thus, serving as the main point between the multiple touchpoints of the user journey.
Gaming
From 44% of all non-organic installs the first, gaming and, second, shopping apps, make up to the ever-growing app economy. Especially for gaming, which claims around 40% of the total app install reporting the astonishing growth. Moreover, the share of gaming non-organic installs by 26%, jumping from 27% to 34% between 2016 and 2018.
If you take a look at the gaming phenomenon of Fortnite, you would notice its dominance in-app store rankings, downloads, and revenue. It has turned out to be a cultural phenomenon which implies how popular gaming app vertical has become.
Advanced Version of Devices
Every now and then, newer devices are being released in the market that supports more advanced, sophisticated, and immersive gaming apps that are also quite economical. Moreover, they offer more significant storage space on an average.
Also, markets have witnessed higher chances of growth owing to the fact that there will be no longer be a limit on the number of apps one can have on a given device. It is prevalent in developing countries due to the affordability and functionality of devices.
M-Commerce Gaining Traction
Considering the increased number of smartphone users and their inclination towards mobile apps to make purchases, shopping apps are experiencing a higher growth rate. For shopping apps, mobile advertising has played a significant role in connecting users between offline (in-store) and online (web, mobile web, and apps) channels.
According to the prediction made by Forrester, 34% of all US retail sales, more than $1 trillion, would be impacted by mobile devices. Also, the share is expected to jump to 42% by 2022.
Growing Usage of Video and Music Streaming Apps
With the increase in the popularity of giants such as Netflix, HBO, Hulu, and Spotify, this form of content consumption has also been on the rise. Stronger devices, affordable data packages, and the emergence of stronger cellular infrastructures have led to this scenario.
Challenges in Reaching Success in mobile advertising
You all know, where there is competition, it is always obstructed by a good number of challenges, and similar is the case with mobile advertising. Fierce competition and the ability to acquire high-value users at scale are the greatest challenges; the mobile advertising industry is facing in the current scenario. It leads to broken organic discovery in the app stores and the danger of attracting users who will engage with the app over a certain period.
Another Gift of Technological Prophecy
Concerning the shift of TV and Ad content online, the market is expected to see a rising shift in dollars for these categories. It is claimed that by the end of the forecasting period (2022), mobile ad spending is expected to double that of TV more than. The channel will make up $141.36 billion of US media ad spending, while TV will account for $68.13 billion.
Take-Home Notes
Digital marketing has made the good old days almost unrecognizable. Consumers are exploring emerging products such as virtual reality (VR) headsets, wearables, smart appliances, and other innovations. And, this is the reason companies have started turning to new advertising platforms that have led to a new race of making space on smaller screens. As the dynamic platforms of advertising have started sprouting over the technological landscape, so has mobile advertising.
