SEO
Shopify Seo Problems

Since Shopify is the best eCommerce platform today, every business owner believes that switching to the platform and setting up an online store would result in an unending stream of clients and sales.

The main issue, therefore, arises from a lack of information and clarity regarding how to do SEO for Shopify websites.

7 Common Shopify SEO Issues Mostly Faced By Store Owners

Here we share seven typical Shopify problems that every store owner encounters initially. To prevent making the same mistakes again, get ready by preparing a Shopify SEO checklist. Let’s check them out:

1. Multichannel Integration

Shopify’s multichannel integration capabilities make it easy for retailers to manage and sell their products across various channels.

Today’s enterprises are discovering that reaching potential customers on multiple Internet platforms can be advantageous.

Merchants have a variety of online sales channels, including pop-up stores, online marketplaces, and social media.

Challenges faced by Shopify Store Owners in multichannel integration:

    •  
  • Integrating to various platforms will be time-consuming and requires adequate knowledge to do it efficiently; otherwise, it will lead to errors in Shopify’s account and operating system.

  • The Shopify SEO issues are a big challenge for store owners. Due to a lack of knowledge in the Shopify SEO optimization, the owners improperly update and synchronize the inventory levels throughout different platforms.

  • Multichannel integration becomes more challenging for a store owner while Integrating data, understanding customer behavior, evaluating channels, allocating resources across channels, and coordinating strategies.

2. Setting Up New Products for your Online Store

The owner of an online store is always on the lookout to provide a wide range of products related to the niche market and has to update the new products on his store frequently.

With the wide variety and categories of online stores, the business becomes a one-stop solution and wins the customers’ trust.

Here are some of the issues you may encounter when onboarding products on Shopify:

  • Technical Errors – The time to deal with errors becomes unproductive for the owner, and due to a lack of technical knowledge, the owner faces many problems in bringing the product to the store.

  • Inventory Stock Error

  • Product Stock Error

  • Product Variant Error

  • Stock Syncing Error

3. No Increase in Sales

One of the most challenging yet frustrating situations for a Shopify store owner is having no increase in sales.

The feeling that you’re on the right track disappears after carrying out all the required measures, whether successfully integrating marketing channels and solving every error and bug but not increasing sales.

This situation generally occurs when the online store is poorly optimized. There will be something by which the potentials don’t seem to convert into customers, maybe inappropriate product-centric content or poor Shopify SEO optimization.

Store owners can fix this problem by looking for more comprehensive and in-depth techniques to sell the products. For example, run advertising campaigns, write product reviews, provide user feedback or hire a Shopify SEO company.

4. Finding Customers for Your Shopify Store

Finding customers for stores is not only the major challenge for Shopify owners, but it is a universal challenge to bring quality traffic to any online store.

But sometimes, there are days with zero visits to the stores, so the conversion is the far way problem rather than finding customers.

No traffic is a fairly common problem and one that’s easily fixed. But to get out of it, the owner must improve Shopify SEO for the online store.

Implementing Shopify SEO best practices will help you bring a lot of traffic to your store and the audiences that are intended to buy the products.

Here check out the questions to audit your website:

  • Is your store’s theme appealing?

  • Is your content written professionally and free of grammatical errors?

  • Is your call to action “Purchase” button visible?

  • Are you effectively implementing multichannel marketing campaigns?

5. Marketing Management

Marketing management by Shopify business owners is nearly impossible since maintaining several social media platforms and marketing campaigns while running a Shopify store will be complex.

Partnering with an overall marketing service provider company will help your business grow and allow you to focus more on your core competencies.

EvenDigit provides comprehensive Shopify SEO services to increase traffic and sales. We conduct well-planned eCommerce SEO processes, including:

  • Detailed keyword research

  • On-page Shopify site improvement

  • Comprehensive link analysis

  • Conversion rate optimization

  • Creative and consistent content strategy

6. User Interface Issues

One of the main issues with Shopify’s SEO is its terrible user interface, but as a store owner with no experience in SEO, how can you tell whether your business is experiencing trouble with UI/UX issues?

The user interface has to be upgraded if your online stores have significant bounce rates or excessive amounts of shopping cart abandonment.

To resolve the situation, you must continuously maintain your website and address any coding-related or accessibility-related bugs you find as soon as you see them.

7. Analytics Issues

While not understanding analytics is undoubtedly a mistake that can destroy your eCommerce site, many aspiring online business owners also struggle with the problem of not knowing where to begin.

Understanding analytics will enable you to take necessary action and steps in low-performing areas. A marketing strategy based on analytics will be the most beneficial approach to accelerate business growth.

Collaborating with a professional Shopify SEO company can assist you in understanding your flaws and obtaining adequate planning with precise analytics.

You may better identify your flaws and receive proper planning and precise analytics by partnering with an experienced Shopify SEO company.

Conclusion: Rest Assured with EvenDigit Shopify SEO services!

We hope you have a good notion of what to do and what not to do; the Shopify SEO tips provided in between the blog will help you perform much better than earlier.

0

SEO

7 Ways To Increase Sales Using Seo
In 2019, there were 5.6 billion searches every day on Google, which has now increased to 8.5 billion per day in 2022. Similarly, Bing also has about 90 million daily searches.

Every business needs to have a website; otherwise, they surely will lag behind in this digital era. Having a website is not a big deal, but it is not everyone’s cup of tea to bring traffic to it.

But what can you do to drive traffic to your website, increase its ranking, increase sales, and get a better ROI? The simple answer is Search Engine Optimization (SEO).

Why is SEO important?


More than 90% of people click on a website that appears on the first page of search engines, and SEO can take your business to new peaks by ranking on the first page.

To increase your business’s sales through SEO, we share some tips on SEO strategies that will help you understand whether you are on the right track or need to make some changes in your strategies.

How Can You Increase Sales With SEO?


The business’s growth depends on its sales; The more sales, the bigger the business will be. SEO marketing will play a major role in increasing your business’s sales by implementing the right strategies.

Let’s look at 7 ways that can help increase sales with SEO:

1. Efficient Keyword Research

The words and phrases entered in the search engine pages’ search box are called keywords. The search engine shows relevant results for each query, so it is recommended to use appropriate and local keywords on your website for relevant traffic.

For Instance, If you are a cafe owner in Canberra, using “best cold coffee in Canberra”, “best sandwich”, and “best cafe in Canberra”, kind of keywords will be appropriate to target the relevant and local customers.

Keyword research requires a lot of brainstorming and full knowledge of SEO, so taking the help of an SEO specialist would be the right decision.

2. Curate Awesome and Relevant Content

Keywords and content go together because keyword-rich content can do magic for your business but keep in mind that keywords will only drive traffic to the website. Still, it’s good and optimized content that converts traffic into leads and conversions.

The content provided on the website helps the person to take action; hence it is important to provide informational content about the business and its products/services on the website.

You can present content on your website in various forms such as blogs, descriptive videos, infographics, eBooks, presentations, product descriptions, reviews, and much more based on business needs.

3. Take Advantage of Social Media’s Potential

Over 4.6 billion social media users worldwide, making them great for marketing purposes.

Social media platforms stand as a great medium for brand awareness and help increase sales through “Direct Selling Features and Tabs” across multiple platforms.

Sharing blogs on social media, offers, news, educational posts, and product descriptions with images leads to brand exposure to the targeted audience and builds trust in the existing customers.

4. User-Friendly Site Design and Navigation

The users are always attracted by the look and feel of the website and anticipate what the business or brand will be like.

Hence the design and theme of the website should be user-friendly so that the user can easily understand the content on the website.The website’s navigation should also not be complicated; otherwise, it will create high chances of increased bounce rates.

5. Plan an Integrated Strategy

SEO is not a set of formulas or rocket science that, by applying it, your business will reach new heights quickly.

SEO needs a lot of measures and time for both off-page and on-page. That’s why in-depth knowledge and a solid strategy are required during the entire process. SEO requires many hours in a day to perform various tasks, so hiring an SEO agency for your business would be a smart move to get things done quickly and smartly.

6. Do Regular Website Audit

The website audit is an important measure to be done at regular intervals. It will improve the efficiency and visibility of the website, directly affecting the ranking.

If there are bugs, 404 errors, and broken links found on the website, the Google algorithm will directly affect the ranking. It will prioritize the competitor’s website in the search engine result pages.

7. Go Local and Go Mobile

30% of overall mobile searches are related to a local area query, and 70% of users visit or contact a business after a local search.

Strategizing your website content with local keywords and languages, adding a local touch to them, and developing your website mobile-friendly will improve your business sales and ROI.

Case Studies


These companies have struggled to grow online in their early stages, and here’s how they have benefited greatly from SEO:

1. Language Academy

The Institute of Language Solutions, located in Australia, provides the best quality education for international students. They struggled with almost zero traffic, retro website design, poor keywords, lack of content optimization, and poor ranking on Google Maps in local search queries.

But after hiring an SEO company, they have achieved 125K+ organic users and 1 million+ sessions on their website within 13 months. They rank top 3 in local listings in Google Maps and first place on the search engine results page for relevant keywords.

Language Academy

2. Pretty Little Designs

Pretty Little Designs was started by an Australian mom and provides products for organizing the kitchen, pantry, home, office, bathroom, laundry, and children’s playroom. As a startup, they struggled to get backlinks on their website with poor navigation and poor keywords, and content optimization.

Their organic traffic has increased by 963%. After being managed by SEO experts, it ranks first in Australia for different short tail keywords like “spice jar” and “pantry label”.

Pretty Little Designs

Conclusion


As the world is moving toward the digital ocean, SEO will help businesses maintain their digital presence and increase awareness, trust, sales, and ROI.

But handling SEO is impossible when handling business as it takes overall knowledge, many hours, various processes, and lots of effort. Hence, hiring an SEO company for your business would be ideal as they will provide all the SEO services and can easily increase sales and ROI in less time.


0

SEO
Ecom Seo
eCommerce SEO has evolved in recent years. One needs to optimize their eCommerce store strategically to grab the attention of your targeted audience.

Is eCommerce SEO tough to apply? It is a simple method to get more traffic to your eCommerce website. It refers to diverse optimization techniques used to get top ranking in the search results.

5 Effective eCommerce SEO Strategies For Achieving Page #1 Rankings in 2022

As a business owner, you need to use every tiny approach to increase your online sale in this competitive era of eCommerce. Ecommerce SEO is one of them. Here is a must-know checklist of eCommerce SEO strategies for 2022:

01 Category Optimization

Product category pages segregate products on your eCommerce store according to their features. For instance, a “lifestyle” blue jacket for “man” on an eCommerce store would only display the blue jackets that match the feature and are allotted to that particular category.

Ignoring product category pages would lead to a blunder. These pages are just as important as the product pages.

Here comes the need of optimizing each product category page. It will ensure that content is available about the category on the page. By including the focus search term, you will notice that it ranks better than most competitors who don’t focus on optimizing their category pages.

To optimize product category content, you can:

  1. Add small paragraphs to explain the category. The intention is to make a sale at the day end, so describe the category in simple words so that the user can easily understand it.
  2. Include product descriptions on the category page. It will help boost the content volume and give a better user experience.

02 Navigation

Your website needs to look smart and attractive in terms of external appearance. By term, smart means your site should be easy to use, simple, and direct. Create an engaging, user-friendly website to get the top rankings in SERPs.

To keep your website admissible, you need to focus on a better user experience. Make it as easy as ABC, and the user will find their way to your website. Adding some vital pages in the navigation menu will help visitors find and visit those pages. A carefully planned website structure helps enhance user experience and eCommerce SEO.

You can smartly use internal linking to link your website pages for better navigation. You can refer to them as backlinks from your website. It helps engage your users and improves bounce rate along with helping you with SEO. Interlink your product pages from your blog pages and other important pages improves search engine rankings.

03 Product details

There are no specific rules for writing useful product details for search engines. However, you can follow some basic points to attain the best eCommerce SEO strategies to get higher rankings in SERPs.

Describe your products properly and as needed. Set word limit to define your product accurately. Include each feature and important detail of the product in its description. Highlight the specialty of your products. While adding keywords, take a glance at what your competitors are doing. Compare similar product descriptions from yours and check for the most used keywords.

You can add offers-related keywords in your product’s Meta Title to boost your CTR and modifiers like “Buy” to get more traffic. Creating internal linking between product and category pages will help you define your product more precisely.

Adding a product review section can do wonders to your site. An organic product review can grab hundreds of new visitors to your site, and it will help you gain a higher conversion rate, which means more sales!

04 Proper Usage of Keywords

Using appropriate keywords can bring huge traffic to your eCommerce site. How to do this correctly? Firstly, you need to understand what your targeted audience is searching for on search engines like Google. Then use these keywords to maximize the organic traffic for your pages.

Similarly, optimize the other areas of your website apart from landing pages. Writing additional content targeting the keywords users are already eyeing will improve your site ranking in SERPs.

In addition, stay focused on keywords that match the intention of the user to get exact keywords to derive user attention and increase sales.

05 Image Optimization

When a website takes too much time in loading product images or pages, the users find it frustrating and eventually leave the site. To avoid slow loading of your website due to images, make sure that they are small in size. A small-sized image takes less time to load.

Also, add the product’s main feature in its image’s ‘Alt Text’ for a better search experience. Focus on various aspects before uploading an image to your website, like on photography level, check for brightness, colour saturation, and more to achieve top rank in SERPs.

Conclusion

Using eCommerce SEO strategies to boost traffic to your website and get a higher ranking in SERPs is the simplest way you can opt for. The more customers visit your website, the more benefits you will get. EvenDigit offers the best eCommerce SEO Services for your website. Visit us for more details.

0

SEO
Use Of Ai And Ml In Seo
In many industries, including SEO, Artificial intelligence, Machine Learning, and deep learning are on the rise. With the rise of Artificial intelligence, it’s no wonder that SEO is a constantly evolving field.

Artificial intelligence is helping search engines determine what web pages are about and what’s useful. These developments are making SEO more
important than ever before.

Accenture says current machine technology can boost productivity by 40%.

Early users of machine learning technologies achieved remarkable outcomes. Netflix saved $1 billion in 2017 using machine learning to make personalized suggestions.

To stay ahead of the latest SEO trends, SEO experts must stay up to date.

Google’s core Algorithm RankBrain has revolutionized search results using machine learning. It uses previous data to predict what result the user is most likely to click to meet the intent.

Since then, SEO has experienced a lot of betterment and relevance in the search results.

BERT understands a searcher’s intent by understanding concepts instead of keywords.

ML technology adapts and responds to data. Learning over time to answer search queries better. This provides better accuracy in search results at speed beyond human capabilities.

Google continues to get better and smarter to give you the best search experience. You will not outperform in the SERP if your website does not give a better experience.

Not a new update is always responsible for a drop in rankings. The better you understand how AI works on SERP, the better you’ll be able to rank.

Machine learning helps SEO. It provides a better understanding of search intent, personalization, and voice search.

You need to focus on a better content experience for your viewers, with quality content creation or optimization.

Thus creating content based on intent is a great way to move ahead!

As per Backlinko, RankBrain looks at the four major parameters to test search results:
  1. Organic Click Through Rate
    The number of users clicked on a particular search result.

  2. Bounce rate
    What number of visitors exit the site after visiting.

  3. Dwell Time
    For how long the visitors remain on the site.

  4. Pogo Sticking
    The number of times a visitor clicks the back button to go back to the search results to check other results.

All these contribute a lot to understanding the user experience of your site. And play an important role in your search rankings.

These factors are monitored using machine learning algorithms. To continually evolve and improve to give the best user experience.

AI in SEO is capable enough to detect keyword stuffing in the content. Duplicate content, spam activities, and bad backlinks help Google find the best results.

AI and machine learning together deliver the most valuable and knowledgeable results.

5 Ways to Use AI to Improve your SEO.

Emerging technologies use AI to improve the content or speed up data analysis.

To achieve the top ranking, you need to work hard and be always on top of your game. AI is the way to go, which will help you to stay ahead of your competitors.

Let us have a look at the few ways in which artificial intelligence can improve your SEO.

1) Adapting to voice search and text search
Voice Search is One of the fastest evolving areas in the digital marketing industry. Here are some stats on how fast the number of voice-activated assistants is rising:
Stats

Globally, Statista predicts voice assistants will reach 8.4 billion in the next few years.

For instance, Siri and Alexa use AI-powered speech recognition to support voice search. In contrast, voice-to-text applications like Google Dictate transcribe your dictated words to text.

Here you can stand out in SERP by preparing more conversational content. Use AI-based tools like Hemingway Editor and Grammarly.

You can also use tools like Frase to find what questions are being asked using voice search.

2) Conduct SEO Audits
AI-powered tools can analyze all pages and conduct extensive site audits in minutes.

You can also use AI SEO software, such as Alli AI, SEMrush, Screaming frog, XENU, etc., for technical SEO scaling.

Many SEO software can analyze top-performing content on the on-page SEO front. Helping you in content creation.

Using tools for SEO Audits helps to execute and analyze the tasks faster and efficiently. Thus helping experts save their time and focus on other important things.

3) Discover Link-Building Opportunities
In SEO, Link-building is also a very important factor to boost any blog or website faster.

Artificial intelligence is not only helpful in link-building opportunities too.

Artificial intelligence (AI) in SEO has been proved very effective in getting rankings. For many years, AI has allowed effective link-building for SEO practitioners to rank websites.

Before AI, SEO practitioners required a lot of time and effort in link-building. Websites required a lot of time to rank too. Link building is not a fully autonomous process. But, we can use Al and find bloggers/influencers easily.

Below given is the process which we can use in link-building:
AI helps you find influencers, bloggers, and many link-building sites. You can connect,
write and post website links to get ranking in search engines.

AI tool finds influencers and guest bloggers based on a keyword you enter related to your niche. You can easily connect with them and build natural do-follow links.

AI-powered backlinks tools like UberSuggest, Moz, Linkio, Ahrefs, Majestic.com. With these tools, you will get

  • New website using competitor analysis for backlinks. 
  • High-authority websites and blogs to publish your blogs and post website links.


Ubersuggest
Get strategies that are already used by others.

Moz

Get link-building opportunities.

Postaga
Find effective link-building sites, influencers, guest bloggers, etc.

Ahrefs
Backlinks checking tool helps you to find link‐building opportunities.

Majestic
Get backlink strategies with Link Intelligence data.

Linkio
Get competitors dofollow and indexed links.

Buzzstream
Get new bloggers and social profiles.

Guest Post Tracker
Get blogs that accept guest posts.

Artificial intelligence increases the efficiency of finding link-building platforms, influencers, and bloggers. SEO practitioners start working fast in link building. Hence websites rank faster.

4) Better and efficient Data Processing
With the use of deep computations, AI-based algorithms can help you with most of the heavy lifting. Machine learning (A subfield of AI) is a vital Data Analytics component.

Machine learning contributes to the Big Data revolution by handling data complications, insights, decisions, and predictions. It provides useful business insights and intelligent decision-making. Thus provides better decision-making based on data-driven approaches for an organization.

AI determines queries that will perform best by looking at impressions and clicks. This gives you proper insight. You know which set of queries to work on and which queries are more likely to give the best results.

5) AI For Content creation
Content writing is not an easy task. Especially writing engaging content that is optimized and relevant. But, with the help of AI, the process of content creation has become very easy.

These AI-Powered tools can create keyword-optimized content with a set of keywords. These tools are so natural that you can even create Ad copies that Google even accepts.

Who is utilizing AI in Content and SEO?

Artificial intelligence in content isn’t a fantasy, yet a reality being lived today. In 2020, Microsoft reported that it would replace part of its group with AI arrangements. The essential spotlight is on the MSN news page.

There, the innovation will sift through which articles are appropriate for genuine news-casting. Up to that point, this assignment had been passed on to editors. Thus, it will be kept from showing up on the landing page.

Sitecore, another product organization, likewise utilizes AI to enhance business measures. It focuses on viable administration, easing out creation, and modularizing content for reuse.

Right now, AI drives Sitecore’s automatic content labeling and picture sourcing. This shows the capability of AI advancing sites and improving promoting groups’ effectiveness.

Conclusion

Most of the global leaders across various industries have started adopting AI and ML to gain an edge.

AI in SEO has started putting the magic in action and is on the verge of a big revolution in the industry. If you wish to stand apart, start adopting AI and this technological revolution in SEO.

The arrival of AI and ML in the last few years has changed how we look at the web and the Internet. With AI and ML, we can now look at the web in a more meaningful way.

With AI-powered tools, we get more insights into our websites and optimize them better. We have seen some AI/ML-based tools, and the future looks more promising for SEOs and webmasters.

I hope you enjoyed the blog and found the information useful. Contact us if you also wish to align your business growth with AI and ML-based SEO strategy.

We are waiting to see you grow with us!
0

PREVIOUS POSTSPage 1 of 5NO NEW POSTS

EvenDigit is a brand name owned by Systematix Infotech- A CMMI Level 3 Company.

Let's Talk