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What Does Seo Mean And How It Works

Why do you use Google?

Because you trust Google, as it always shows relevant and genuine results for your query.

The primary purpose of search engines is to provide users with relevant solutions about what they are looking for.

But when you are not just a user but also a provider, getting shown in the relevant query becomes necessary. From here, Search Engine Optimization (SEO) comes into play.

To know all about SEO, SEO meaning in digital marketing, or What is on-page SEO and off-page SEO? Read the entire blog till the end.

What is SEO Optimization?

The science of optimizing a website to make it more visible when users search for queries, products or services is known as search engine optimization. The likelihood of a website being discovered by search engine users increases with its visibility.

In simple words, SEO is the method of making websites as relevant, effective, or functional as possible for search engines. Overall, this digital marketing strategy aims to generate revenue and growth for your company through increased online visibility.

How Does SEO Work?

Crawlers are used by search engines such as Google and Bing to collect information on all content available on the Internet. After starting with a known web page, the crawler follows internal links to other pages within the same site and external links to other sites.

When a user writes or voices a query into the search box, the search engine employs complex algorithms to provide what it judges to be the most accurate and relevant set of results for that query. These organic results may contain text-based web pages, news stories, photos, videos, local company listings, and more specialized content.

The crawler can comprehend each website’s subject and how it is semantically related to every other page in the search engine’s enormous database, known as an index, thanks to the content on those sites and the context of the links followed.

What Algorithms Evaluate in Search Engine Optimization?

The ranking of websites in the SERPs is determined by various criteria. The algorithm has predefined rules that are evaluated to measure the compatibility of the website. Here are some of the major factors that the algorithm evaluates:

1. The Intent Of The Query

The query’s intent is the major factor that helps algorithms return the most relevant results to the users. The algorithm understands the language, spelling mistakes, synonyms, and more to distinguish between homonyms to provide the correct results as quickly as possible.

Let’s say anyone searches for the word “Lie” as by the intent; there can be two meanings, first is to say things that are not true, and the second is horizontal or resting position.

The intent would be to display the correct information based on additional search terms, historical search, location search, and more.

2. Relevance Of Web Pages Regarding The Query

Just like analyzing the query’s intent, the algorithm also evaluates the relevance of web pages. The web pages’ content helps the algorithm decide whether the site contains relevant information to what a user is looking for.

The basic or primary evaluation is based on the availability of the appropriate keywords on the webpage. The algorithm analyzes the relevant keywords that are included in the query.

And beyond, there is more to the evaluation process, including using aggregated interaction data to determine whether the page is relevant or not.

3. Quality, Depth, and Uniqueness Of The Content

The algorithm prioritizes the content’s quality and always chooses the most reliable and trustworthy content in relation to the intent.

The webpages that demonstrate expertise, trustworthiness, and authoritativeness are more likely to be prioritized than those that don’t.

Search engines insist on the most trustworthy sites they can find. The algorithm’s intelligence can determine which pages exhibit knowledge, authority, and credibility concerning intent.

4. Usability of Web Pages

Website design, loading speed, and other accessibility are majorly in search engine optimization.

The algorithm ranks websites based on how the site appears in different browsers and whether it is designed for all types of devices, such as desktops, tablets, and smartphones.

The loading speed also greatly impacts the search ranking, which is evaluated by the algorithm and helps decide whether the website is user-friendly.

5. Context and Settings

Context-based on past search history and search settings help algorithms determine the most personalized and best relevant results for users’ queries.

Country and region-related search settings help algorithms show more relevant results.

For example, the keyword “black shirt” will show different results in New England and completely different when searching from England.

6. Authority

A page’s authority is determined by the value given by a search engine to that page. A higher number indicates that search engines will more prominently feature a web page in organic search results.

Fundamentally, authority indicates that your website is reliable, of high quality, appropriate, and contains something to offer.

Scores vary from 1 to 100. The more elevated your score, the better authority you have over your site. While it is impossible to influence your PA rating, many SEO professionals think it has to do with link profiles – getting external links from trusted and well-visited sites.

Core Elements of SEO: Technical SEO, On-Page SEO, and Off-Page SEO

When it comes to broader SEO, there are three equally important paths: Technical SEO, on-page SEO, and off-page SEO, say, the types of SEO in digital marketing.

These core elements greatly impact search rankings and are determined as the major components. Implying them into your strategies will improve your SEO performance.

Technical SEO

Technical SEO is improving your website and server so that search engine spiders can scan and index your site more efficiently (to help improve organic SEO).

Some technical SEO techniques include: Using SSL, mobile-friendly optimization, increasing site speed, fixing duplicate content issues, creating XML sitemaps, enabling AMP, and more.

On-Page SEO

On-page SEO is optimizing and making changes in web pages and websites to enhance user experience and rankings.

Some On-page SEO techniques include: Integrating relevant keywords in a website, optimizing title and meta description, creating and uploading user-friendly content, optimizing images and URLs, Internal linking, and more.

Off-Page SEO

Off-page SEO refers to measures conducted outside your website to influence your search engine results pages (SERPs) ranks.

Some Off-page SEO techniques include: Generating valuable backlinks, guest content posting, social media marketing, forum posting, local listings, and more.

SEO Strategies: White Hat Vs. Gray Hat Vs. Black Hat

Strategies are the backbone of every marketing efficient outcome. The approaches or tactics used in SEO to increase the ranking of websites are distinguished by three strategies, i.e., Black, White, and Gray Hat SEO.

What Is White Hat SEO?

White hat SEO refers to following the legit optimization tactics authorized to improve a website’s ranking on a search engine results page (SERP).

What Is Gray Hat SEO?

Using tactics that are not technically against Google’s standards or SEO guidelines but may err on the side of what would be considered best practice is known as “gray hat SEO”.

What Is Black Hat SEO?

Black hat SEO involves tactics against search engine policies to influence SERPs to rank better.

As per the definitions the main objective of all three strategies is to rank the website in SERPs and win the SEO game. Going for rapid gains in SEO is commonly known as “Black Hat SEO”. Most people use black hat SEO strategies such as keyword stuffing and link scraping to rank faster. It may work in the short term to drive traffic to your site, but after a period, Google penalizes and even blacklists your site, making it impossible for you to rank.

On the other hand, a long-term internet business can only be built using white hat SEO. This approach to SEO focuses on your human audience. You’ll aim to make them easily accessible by following search engine guidelines and providing them with the greatest quality of valuable content.

Gray hat SEO, as the name suggests, is halfway between white hat and black hat because their practices are ambiguous (as in black hat), and their terms and services do not comply with the terms and services of search engines, But don’t deny it either. Gray hat SEO strategies do not follow Google’s criteria but are allowed.

4 Key Differences Between Paid and Organic Search

Before proceeding to understand the difference between paid and organic search, it is necessary for you to understand “What is organic traffic”?

The term “organic traffic” refers to users who visit your website as a result of unpaid search results. Organic traffic is the inverse of sponsored traffic, which refers to the visits received by paid ads.

Let’s look at four major differences between organic and paid searches to get better clarity:

1. By Positioning

A major difference between paid and organic search results is that paid results appear at the top of SERPs.

2. By Timing

Paid search generates near-instant results, often in minutes, but organic search produces results that take weeks, months, or even years.

3. By Payment

You purchase traffic for your page by paying Google to display your ad when a visitor searches for relevant terms. While organic search traffic is free, it requires time and effort.

4. By Traffic Share

When it comes to traffic, typically, 20% to 30% of searchers click on sponsored results, while 70% to 80% click on SEO results. As a result, organic results get the most clicks.

3 Interesting SEO Facts 2022
  1. If your webpage takes 2 seconds to load, bounce rates increase by 9%, and if it takes 5 seconds, bounce rates increase by 38%.
  2. 86% of users choose not to click on sponsored banner ads and instead check only organic search results.
  3. SEO and organic traffic provide more leads than any other marketing strategy, according to 61% of B2B marketers.

7 Simple Ways To Improve Your SEO?

However, SEO combines several processes, and an effective approach is required to rank the website in the SERPs. Every core element approach should be on target to improve your SEO.

Here we are sharing seven easy ways to adopt them in your current SEO strategies that will help you perform well:
  1. Use relative niche keywords in the content
  2. Write a unique title and compelling meta description for every page
  3. Add internal links for the proper structure of your website
  4. Optimize website loading speed
  5. Optimize the website for mobile devices
  6. Optimize images and use alt tags
  7. Include heading tags H1, H2, H3..H6 in the content

Why Is SEO Important For Your Business?

There are approximately 8.5 billion daily searches on Google, and most of the search intent is related to products and services.

Being a business, SEO is the most important element to add to your digital marketing operations to increase your brand awareness, credibility, and visibility.

When you engage in search engine optimization for your website, you are investing directly in your business visibility and revenue. So, regardless of what occurs tomorrow, if your SEO is steady, you can rely on that exposure to assist your organization in growing and prospering.

Search Engine Optimization can be lengthy, but it also brings business in the long run along with establishing a strong online presence.

Conclusion: Attain the Apex Position In SERPS with EvenDigit

You now have a finer sense of the importance of SEO in digital marketing, and you will be able to grasp SEO’s meaning in business easily.

With 17+ years of expertise and a team of highly skilled professionals, EvenDigit will help you to increase your business with organic visibility, visitors, and leads. Get in touch with us now!


Top 5 Keyword Tracking Tools
You have probably already read many articles and watched many videos on improving your website’s SERP ranking. But those positions are still out of your reach, Correct?

We are not saying that the research you have done was wasted. But every business has a different industry, target audience, pain points related to demographics, and many more distinctive factors.

Regular keyword tracking will help you strategize in the right direction to improve your website’s rank.

To learn more about keyword tracking, its importance, tools to perform, and some bonus tips on improving your website’s ranking, stay till the end of the blog.

What is keyword tracking?

The process of monitoring the performance of websites on specific keywords is known as keyword tracking. Keyword tracking is a primary key of analytics to measure all your SEO and content performances.

Analyzing keyword data and metrics for websites aids in determining which keywords are doing well and which are not. Tracking the keywords’ performance will help you efficiently devise the keyword strategy and improve the rankings.

Importance of keyword tracking regularly

The most crucial step in every SEO campaign is keyword tracking. Regular keyword monitoring benefits the business as a whole and offers helpful metrics.

Let’s glance at some of the most important aspects of keyword tracking for online success:

Get Comprehensive Analysis of Traffic Drop

One of the most common challenges that any website encounters is a drop in traffic. However, it might be caused by various factors such as algorithm updates, SERP feature tests, technological glitches, and many other issues.

Regular keyword tracking will allow you to examine which pages work well and which require actions. Rather than losing traffic and observing, the wise move is to analyze, assess, and solve the situation.

Get More Emphasized to The Best Performing Keywords

Keyword monitoring allows you to categorize keywords based on their performances. The top-performing keywords reveal what your target audience is looking for.

Updating content relevant to search queries will help you achieve more success. Analyzing the low-performing keywords can assist you in revising your approach and focusing on the effective keywords.

Get Analytics to Compete in The Niche

Keywords tracking will help you gather the competitor’s data and what’s working best for them and in the niche market.

Accurate data related to the rankings will help you to curate the new strategy in the right direction. You will quickly get insights into the competitors with the help of SEO rank tracking tools.

Benefits of keyword tracking

Though several Google keyword rank checker tools are available, an adequate understanding of SEO will allow you to examine the matrices more accurately.

The keyword tracking will help you to analyze your current performance. It will help you to make the changes and improvements in the right direction.

Keyword tracking will benefit in saving time from futile efforts. Using free online ranking tools will simplify the process of keyword tracking.

Although keyword tracking has no direct impact, the precise analysis will help in enhancing entire SEO operations, including:
  • Improving the search engine results rankings.
  • Devising the content marketing strategy with proper analytics.
  • Discovering the CTR issues.
  • Increasing the traffic on the overall website.
  • Identifying the most effective tactics and strategy.

5 Tools to Help You Find Your Google Search Ranking

Over the years, Google has received the most traffic. The competition to place among the top results is continually escalating.

New tactics are implemented daily to gain an advantage in the rankings. Accurate analytics are required to contrive new strategies.

Here, we provide the five most reliable tools for monitoring your website’s performance in the search engine rankings with various helpful analytics:

1. Google Search Console

Google Search Console is one of the most reliable free tools available.

It helps you to monitor, troubleshoot and maintain your site’s performance in Google SERPs.

This tool will help resolve any indexing errors, reindex, or other problems that may have occurred on the website. With the help of GSC, you can keep track of the keywords used in the queries that lead people to your website.

2. SEMrush

SEMrush is one of the best keyword rank checker tools for assisting websites in improving organic SERP ranks.

It conducts site audits to alert critical issues and provides crucial data on competitors’ strategies, link building, and keyword suggestions.

This tool will quickly analyze your site’s performance and competition, discover keywords, maintain traffic, gain vital backlinks, and much more.

3. Ahrefs

Ahrefs is a standout tool that is well-known for its user-friendly interface.

Ahrefs is a popular tool for analyzing keyword ranks and difficulty, URL ratings, website link profiles, and overall, SEO health.

It also assists in determining the performance of the content in terms of how often it has been shared or provided backlinks to articles and blogs.

4. Moz Rank Tracker

Moz Rank is the user understanding metric to measure the domain authority. Moz built this metric to analyze the SEO rating of websites and their pages.

MozRank is one of the most important factors that search engines use to rank websites in SERPs.

Moz Rank Tracker is one of the most reliable tools for analyzing website performance in SERPs. You will quickly check the website’s domain authority and inbound and outbound links by inputting the URL. 

5. Small SEO Tools

Small SEO Tools is a bundle of tools for creating a website, optimizing the site for SEO, and generating quality content for web pages.

These tools include a keyword tool (for simple keyword monitoring and analysis), a plagiarism checker tool (for ensuring content’s authenticity), a grammar checker tool, a meta tag tool, and much more.

3 Tips to Improve Your Google Rankings

Though the tools listed above will assist you in monitoring the performance of your website, you must use excellent tactics to win the SEO race.

Here are three tested tips that will help you in improving your website’s Google rankings:

1. Provide the content related to queries intent

Google delivers the most relevant results for users’ requests. It is optimal to generate content relating to the intent to rank higher in the SERPs and appear on the top results for the keywords.

The search intent varies, such as informative, navigational, commercial, and transactional. Providing information that matches the intent increases the likelihood of appearing in the top results in SERPs.

2. Optimize snippets for Position Zero

The content in paragraphs, tables, and listicles is straightforward for readers to understand.

Google provides a prominent spot called Position Zero to show search results immediately and accurately to consumers.

Optimizing the snippets with long-tail keywords and focusing more on question-type material (what, when, how, and why) will boost your website’s chances of being in position zero.

3. Build High-Quality Backlinks at regular intervals

Backlinks assist web pages in two ways: first, they increase traffic from the anchor text, and second, they signal to Google that the webpage has valuable content.

High-quality backlinks relate to the quality of the backlink source website, not just the quality of the links. If the website providing the backlink has a high DA and PA, Google will consider it a high-quality backlink.

Creating high-quality backlinks for your website will undoubtedly boost its ranks and generate organic visitors.

Conclusion: Appear in Google’s Top Results with Experienced SEO Professionals

Now you know the importance of keyword tracking in SEO and have a good list of rank checker tools with the help of this blog.

If you are struggling with the SEO rankings and looking to outsource the operations, then EvenDigit will be ideal. It is one of the leading SEO companies that have experienced SEO professionals and have been providing success to many businesses over the years.


Seo Factors With Website Development

Do you know the worst feeling ever?

It’s the realization that you haven’t accomplished anything despite putting in much effort.

Nowadays, website owners are most commonly encountering such situations. They dedicate their hard-earned money, time, and effort to establishing an online presence.

Yet receives no beneficial results!

This issue happens due to the lack of SEO and web development knowledge. The business owner believes that only having a website is enough, but that’s not true.

The hustle for search engine rankings is getting more challenging each day. If your website lacks SEO, it will be just like a digital brochure.

Too many technical elements may decide a website’s overall performance, including the factors involved in SEO website design.

To not regret the misstep later, it is recommended to prefer SEO web development from scratch.

5 Major Benefits of SEO Friendly Website Development

If you purchase a car from a showroom, will you ask for a whole car, or will you opt to buy the components one by one, like headlights, tires, staring, and so on?

Yeah, it’s a silly question, but why do this kind of stuff with your website?

First, develop a website, add the SEO factors, implement an SEO friendly website design, and then upload SEO-friendly content. Isn’t it hectic?

Then why not build an SEO-friendly website from scratch?

To deeply understand the importance of SEO in web development. Let’s explore the benefits one by one:

1. Easy Crawlability

The main aim of search engines is to give their users the most relevant and legitimate responses to their searches.

But have you thought about how Google always presents you with accurate information?

It occurs due to the crawlability and indexing of web pages associated with the keywords.

Google spiders (bots) crawl the websites and index them into their directory every time they go live on the search engine.

These Google bots crawl the website based on technical and content factors such as robots.txt files, keywords, meta and titles, and much more.

If you combine SEO-friendly website design from the start, such as keywords in the content, effective CTAs, simple readability, and a diversity of content types, then the crawlability score of your websites for relevant queries increases.

2. Automatic Reach

What is the point of having a visiting card without distributing it to anyone?

A website without SEO-friendly components is also like a visiting card only kept in the box. But a website with SEO-friendly features brings in many visitors for business.

Website design and SEO related content automatically increase the chances of ranking for specific keywords.

Using SEO elements for your website while in the development phase will help to get automatic reach and bring in much traffic from your targeted niche by the moment it goes live.

3. Time & Cost Saving

The average time to build a new website professionally is approximately five to six months.

The average costs of website development may range from $2,000 to $75,000 depending on the industry, business goal, requirements, and many aspects.

Suppose you invested this much time and money into your website development. After making your website live, you get to know that the website needs to be SEO friendly.

Then again, you will invest more time and monetary resources to achieve an SEO-compatible website. It will result in losses.

That’s why it is always beneficial to merge your website with SEO elements from the initial stage of development.

4. Effort Saving

A website may be of a single page or consist of multiple or uncountable web pages depending on the industry.

Website owners and their teams need to brainstorm categories, and product descriptions, figure out why people choose their services or products, and much more to offer on a website.

Again, after investing these many months and money, you realize that all web pages need to be revised regarding the SEO factors. Then what will be the point of these efforts?

That’s why SEO web development will help you to save your extra efforts and many unproductive hours.

5. Move Ahead of The Competition

There are more than 1.93 billion websites in the Google search index. That means multiple websites are competing for the top positions for the same query.

Stat Source How Many Websites Are There? – The Growth of The Web (1990–2022)

As everyone generally knows, SEO supports websites to rank in search engine result pages. SEO factors while developing a website will do wonders for the overall business.

It is vital to opt for SEO web development to stay in a dominant position and stay ahead of the competitors.

An SEO-compatible website will not only lead to victory over the competition in rankings but also help generate revenue and brand awareness for business.

List Of SEO Elements to Aid with Web Development

Now that you know the importance and benefits of SEO website development, here is a list of some elements you can ask your SEO web developers to involve in your website. This list can also be used as an SEO guide for web developers as a reference.

For a better understanding of their applications, we have classified them into two categories:

1. Technical Related SEO elements

The elements in this category are applied from the coding or programming part and influence the rankings in SERPs. Let’s look at them:

Structured Data Markup

Product data on your website is represented using structured data markup, which is machine-readable.

Your HTML markup helps Google and other search engines accurately understand and process your content.

The better Google understands the entities on your site, the better your rankings will be.

Optimized Images

SEO-friendly optimized images will help the websites rank faster. It provides search engines with contextual information.

The file names, captions, and alt tags used while uploading the images will help the search engines to identify the context and rank them for relevant queries.

Meta Description and Title Tag

The meta descriptions and title tags are crucial for SERPs ranking.

The meta description and titles of a webpage are intended to tell both search engines and users about the information contained inside the webpage.


Most people are unaware that Google maintains a distinct budget for crawling, which is commonly referred to as the “Crawl Budget.” This budget is based on the crawl rate limit and demand calculation.

If Google discovers that its crawling is slowing down the URL, the bots will reduce the crawling pace for that website. This approach will hold back the crawling rate of your website and will harm the SEO.

Using Robots.txt will save bots time by prohibiting them from crawling repetitive and duplicate information on a website. Robots.txt keeps bots away from unimportant pages, improving a website’s SEO.

XML Sitemaps

Sitemaps by name indicate that it refers to some map for the website. Yes, XML sitemaps guide search engine bots to find all the essential web pages and crawl them all.

XML Sitemaps act as a blueprint map for your website and helps bots to understand the structure of your website.

Page Speed

Google prioritizes fast-loading sites over sites that take much time to load. Page speed comes under the direct ranking factor in SEO.

Nowadays, to make websites more eye-catching, the new practices involve too many heavier elements in a website.

The elements, if not aligned to provide faster loading to websites, will directly affect the SEO and the user experience, hence less conversion rate.

2. Content Related SEO elements

The elements listed in this category are used in the content part of a website. These elements play a significant role and directly have an impact on SEO. Let’s look at them too:

Heading Tag

Heading tags are used in the website contents and blogs to separate the headings and subheadings. They are indicated with H1, H2, H3…H6.

H1 is the most important or the title of the piece of content, while H6 is the least important.

Using these tags indicates to the search engines how deep and information-rich the piece of content is. Proper use of heading tags will improve the SEO rankings.


Keyword stuffing is one of the negative factors for SEO. Google prohibits the websites from ranking when the bots identify the keyword stuffing in a web page or a blog page.

Using keywords smartly will be a game changer for your SEO. Proper keyword research will ensure that your website becomes more relevant to your target audience.

That’s why it is always ideal for getting your website’s content and blog from SEO professionals and content writers.

Alt Texts

Commonly referred to as “alt attributes”, “alternative texts,” and informally as “alt tags”. The alt texts indicate the ‘why aspect’ of any image in context to the webpage’s content.

Alt texts are read aloud and used for visually impaired users. Search engines use them to understand the context behind images, GIFs, infographics, and many more.

Alt texts directly improve the search engine ranking factors, increasing the chances of being shown for relevant queries. Alt text will also help rank the “Google Images” result page.

URL structures

Most website owners and developers ignore the URL structure of a webpage.

Although there are technical and contextual factors, the keywords used with proper structure will help the search engines to crawl the URL easily. At the same time, the visitors who read the URL also get contextual information related to the webpage.

A structured URL makes it easier for visitors to remember the address and revisit the website without hassle.

Content Readability

Have you tried figuring out “What is SEO Website Design?”

If yes, then you will understand the importance of content in the context of SEO. But if you do not know much about it, then there is no need to worry.

Although we will not give an entire lecture on content marketing, let us educate directly on the crux.

The user only sees the content, and should be available in an efficiently readable form for easy to digest.

The readability of the content helps both the users and the bots understand the content’s intent and overall meaning. Content readability improves SEO while also increasing conversions for your business.

Conclusion: EvenDigit Saves Your Time, Money & Efforts with SEO and Web Development Services

You’ve probably heard the expression “the one who gets up early achieves more”!

We believe you realize the importance of SEO web development and understand why it is optimal.


Microsoftteams Image (16)
Our Indian media praises the stories that have inspired many, campaigns that have achieved their strategic objectives and brands that have expanded significantly. But, sometimes, honoring those unknown heroes — the exceptional minds behind those stories and those in charge of the brand – becomes quite challenging.

While the year is in its half a way, though, we have been quite busy adding some prestigious awards to our trophy collections. Recently at Indian Agency Con Awards and summit by Social Samosa, we secured first prize by winning ‘The Best SEO Agency of the Year.’ The goal of the Indian Agency Con Awards and summit by Social Samosa is to recognize and honor unknown champions who have mastered the art of Digital Marketing.

The Indian Agency Con Awards and summit by Social Samosa was judged by some of the exceptional jury panel that includes – Ashutosh Prakash – Brand & Communications Manager, BP Castrol, Deepa Krishnan, Director – Marketing, Category, Loyalty, Digital, Starbucks, Samir Sethi, VP and Head of Brand Marketing, Policy Bazaar, Vigyeta Agrawal, Head – Marketing, Viacom18 Digital Ventures, and Shashwat Goswami, CMO, Gaana.

The judges evaluated the entries based on the work done for the set parameters. They appreciated our efforts by commenting – EvenDigit is renowned for driving organic digital growth for some of the big brands. EvenDigit closely collaborates with the brands to increase their digital visibility and reach. Customized SEO campaigns from EvenDigit increase organic customer reach, boost traffic and encourage brand and company engagement.

The team at EvenDigit, which has more than 75 experts, creates integrated digital marketing strategies for their client’s business expansion by combining the best elements of search, social, paid ads, videos, email, and content marketing. The outstanding achievement joins an extensive list of honors received this year, including–
✔️ National Feather Award – 2022
✔️ Google Premier Partner – 2022

Vinita Pariyani, CEO, EvenDigit, and Sandeep Malviya, Senior Manager (SEO Services), praises the entire team for the accomplishment. “Our team tirelessly works to make every client’s digital journey a huge success, and it gives us immense pleasure when our work gets recognition.”


As a business owner, if you want success through digital marketing platforms, hire EvenDigit as your digital marketing agency to achieve your desired business goals with our integrated digital marketing approach.


Shopify Seo Problems

Since Shopify is the best eCommerce platform today, every business owner believes that switching to the platform and setting up an online store would result in an unending stream of clients and sales.

The main issue, therefore, arises from a lack of information and clarity regarding how to do SEO for Shopify websites.

7 Common Shopify SEO Issues Mostly Faced By Store Owners

Here we share seven typical Shopify problems that every store owner encounters initially. To prevent making the same mistakes again, get ready by preparing a Shopify SEO checklist. Let’s check them out:

1. Multichannel Integration

Shopify’s multichannel integration capabilities make it easy for retailers to manage and sell their products across various channels.

Today’s enterprises are discovering that reaching potential customers on multiple Internet platforms can be advantageous.

Merchants have a variety of online sales channels, including pop-up stores, online marketplaces, and social media.

Challenges faced by Shopify Store Owners in multichannel integration:

  • Integrating to various platforms will be time-consuming and requires adequate knowledge to do it efficiently; otherwise, it will lead to errors in Shopify’s account and operating system.

  • The Shopify SEO issues are a big challenge for store owners. Due to a lack of knowledge in the Shopify SEO optimization, the owners improperly update and synchronize the inventory levels throughout different platforms.

  • Multichannel integration becomes more challenging for a store owner while Integrating data, understanding customer behavior, evaluating channels, allocating resources across channels, and coordinating strategies.

2. Setting Up New Products for your Online Store

The owner of an online store is always on the lookout to provide a wide range of products related to the niche market and has to update the new products on his store frequently.

With the wide variety and categories of online stores, the business becomes a one-stop solution and wins the customers’ trust.

Here are some of the issues you may encounter when onboarding products on Shopify:

  • Technical Errors – The time to deal with errors becomes unproductive for the owner, and due to a lack of technical knowledge, the owner faces many problems in bringing the product to the store.

  • Inventory Stock Error

  • Product Stock Error

  • Product Variant Error

  • Stock Syncing Error

3. No Increase in Sales

One of the most challenging yet frustrating situations for a Shopify store owner is having no increase in sales.

The feeling that you’re on the right track disappears after carrying out all the required measures, whether successfully integrating marketing channels and solving every error and bug but not increasing sales.

This situation generally occurs when the online store is poorly optimized. There will be something by which the potentials don’t seem to convert into customers, maybe inappropriate product-centric content or poor Shopify SEO optimization.

Store owners can fix this problem by looking for more comprehensive and in-depth techniques to sell the products. For example, run advertising campaigns, write product reviews, provide user feedback or hire a Shopify SEO company.

4. Finding Customers for Your Shopify Store

Finding customers for stores is not only the major challenge for Shopify owners, but it is a universal challenge to bring quality traffic to any online store.

But sometimes, there are days with zero visits to the stores, so the conversion is the far way problem rather than finding customers.

No traffic is a fairly common problem and one that’s easily fixed. But to get out of it, the owner must improve Shopify SEO for the online store.

Implementing Shopify SEO best practices will help you bring a lot of traffic to your store and the audiences that are intended to buy the products.

Here check out the questions to audit your website:

  • Is your store’s theme appealing?

  • Is your content written professionally and free of grammatical errors?

  • Is your call to action “Purchase” button visible?

  • Are you effectively implementing multichannel marketing campaigns?

5. Marketing Management

Marketing management by Shopify business owners is nearly impossible since maintaining several social media platforms and marketing campaigns while running a Shopify store will be complex.

Partnering with an overall marketing service provider company will help your business grow and allow you to focus more on your core competencies.

EvenDigit provides comprehensive Shopify SEO services to increase traffic and sales. We conduct well-planned eCommerce SEO processes, including:

  • Detailed keyword research

  • On-page Shopify site improvement

  • Comprehensive link analysis

  • Conversion rate optimization

  • Creative and consistent content strategy

6. User Interface Issues

One of the main issues with Shopify’s SEO is its terrible user interface, but as a store owner with no experience in SEO, how can you tell whether your business is experiencing trouble with UI/UX issues?

The user interface has to be upgraded if your online stores have significant bounce rates or excessive amounts of shopping cart abandonment.

To resolve the situation, you must continuously maintain your website and address any coding-related or accessibility-related bugs you find as soon as you see them.

7. Analytics Issues

While not understanding analytics is undoubtedly a mistake that can destroy your eCommerce site, many aspiring online business owners also struggle with the problem of not knowing where to begin.

Understanding analytics will enable you to take necessary action and steps in low-performing areas. A marketing strategy based on analytics will be the most beneficial approach to accelerate business growth.

Collaborating with a professional Shopify SEO company can assist you in understanding your flaws and obtaining adequate planning with precise analytics.

You may better identify your flaws and receive proper planning and precise analytics by partnering with an experienced Shopify SEO company.

Conclusion: Rest Assured with EvenDigit Shopify SEO services!

We hope you have a good notion of what to do and what not to do; the Shopify SEO tips provided in between the blog will help you perform much better than earlier.



Increase Sales
In 2019, there were 5.6 billion searches every day on Google, which has now increased to 8.5 billion per day in 2022. Similarly, Bing also has about 90 million daily searches.

Every business needs to have a website; otherwise, they surely will lag behind in this digital era. Having a website is not a big deal, but it is not everyone’s cup of tea to bring traffic to it.

But what can you do to drive traffic to your website, increase its ranking, increase sales, and get a better ROI? The simple answer is Search Engine Optimization (SEO).

Why is SEO important?

More than 90% of people click on a website that appears on the first page of search engines, and SEO can take your business to new peaks by ranking on the first page.

To increase your business’s sales through SEO, we share some tips on SEO strategies that will help you understand whether you are on the right track or need to make some changes in your strategies.

How Can You Increase Sales With SEO?

The business’s growth depends on its sales; The more sales, the bigger the business will be. SEO marketing will play a major role in increasing your business’s sales by implementing the right strategies.

Let’s look at 7 ways that can help increase sales with SEO:

1. Efficient Keyword Research

The words and phrases entered in the search engine pages’ search box are called keywords. The search engine shows relevant results for each query, so it is recommended to use appropriate and local keywords on your website for relevant traffic.

For Instance, If you are a cafe owner in Canberra, using “best cold coffee in Canberra”, “best sandwich”, and “best cafe in Canberra”, kind of keywords will be appropriate to target the relevant and local customers.

Keyword research requires a lot of brainstorming and full knowledge of SEO, so taking the help of an SEO specialist would be the right decision.

2. Curate Awesome and Relevant Content

Keywords and content go together because keyword-rich content can do magic for your business but keep in mind that keywords will only drive traffic to the website. Still, it’s good and optimized content that converts traffic into leads and conversions.

The content provided on the website helps the person to take action; hence it is important to provide informational content about the business and its products/services on the website.

You can present content on your website in various forms such as blogs, descriptive videos, infographics, eBooks, presentations, product descriptions, reviews, and much more based on business needs.

3. Take Advantage of Social Media’s Potential

Over 4.6 billion social media users worldwide, making them great for marketing purposes.

Social media platforms stand as a great medium for brand awareness and help increase sales through “Direct Selling Features and Tabs” across multiple platforms.

Sharing blogs on social media, offers, news, educational posts, and product descriptions with images leads to brand exposure to the targeted audience and builds trust in the existing customers.

4. User-Friendly Site Design and Navigation

The users are always attracted by the look and feel of the website and anticipate what the business or brand will be like.

Hence the design and theme of the website should be user-friendly so that the user can easily understand the content on the website.The website’s navigation should also not be complicated; otherwise, it will create high chances of increased bounce rates.

5. Plan an Integrated Strategy

SEO is not a set of formulas or rocket science that, by applying it, your business will reach new heights quickly.

SEO needs a lot of measures and time for both off-page and on-page. That’s why in-depth knowledge and a solid strategy are required during the entire process. SEO requires many hours in a day to perform various tasks, so hiring an SEO agency for your business would be a smart move to get things done quickly and smartly.

6. Do Regular Website Audit

The website audit is an important measure to be done at regular intervals. It will improve the efficiency and visibility of the website, directly affecting the ranking.

If there are bugs, 404 errors, and broken links found on the website, the Google algorithm will directly affect the ranking. It will prioritize the competitor’s website in the search engine result pages.

7. Go Local and Go Mobile

30% of overall mobile searches are related to a local area query, and 70% of users visit or contact a business after a local search.

Strategizing your website content with local keywords and languages, adding a local touch to them, and developing your website mobile-friendly will improve your business sales and ROI.

Case Studies

These companies have struggled to grow online in their early stages, and here’s how they have benefited greatly from SEO:

1. Language Academy

The Institute of Language Solutions, located in Australia, provides the best quality education for international students. They struggled with almost zero traffic, retro website design, poor keywords, lack of content optimization, and poor ranking on Google Maps in local search queries.

But after hiring an SEO company, they have achieved 125K+ organic users and 1 million+ sessions on their website within 13 months. They rank top 3 in local listings in Google Maps and first place on the search engine results page for relevant keywords.

Language Academy

2. Pretty Little Designs

Pretty Little Designs was started by an Australian mom and provides products for organizing the kitchen, pantry, home, office, bathroom, laundry, and children’s playroom. As a startup, they struggled to get backlinks on their website with poor navigation and poor keywords, and content optimization.

Their organic traffic has increased by 963%. After being managed by SEO experts, it ranks first in Australia for different short tail keywords like “spice jar” and “pantry label”.

Pretty Little Designs


As the world is moving toward the digital ocean, SEO will help businesses maintain their digital presence and increase awareness, trust, sales, and ROI.

But handling SEO is impossible when handling business as it takes overall knowledge, many hours, various processes, and lots of effort. Hence, hiring an SEO company for your business would be ideal as they will provide all the SEO services and can easily increase sales and ROI in less time.


Ecom Seo
eCommerce SEO has evolved in recent years. One needs to optimize their eCommerce store strategically to grab the attention of your targeted audience.

Is eCommerce SEO tough to apply? It is a simple method to get more traffic to your eCommerce website. It refers to diverse optimization techniques used to get top ranking in the search results.

5 Effective eCommerce SEO Strategies For Achieving Page #1 Rankings in 2022

As a business owner, you need to use every tiny approach to increase your online sale in this competitive era of eCommerce. Ecommerce SEO is one of them. Here is a must-know checklist of eCommerce SEO strategies for 2022:

01 Category Optimization

Product category pages segregate products on your eCommerce store according to their features. For instance, a “lifestyle” blue jacket for “man” on an eCommerce store would only display the blue jackets that match the feature and are allotted to that particular category.

Ignoring product category pages would lead to a blunder. These pages are just as important as the product pages.

Here comes the need of optimizing each product category page. It will ensure that content is available about the category on the page. By including the focus search term, you will notice that it ranks better than most competitors who don’t focus on optimizing their category pages.

To optimize product category content, you can:

  1. Add small paragraphs to explain the category. The intention is to make a sale at the day end, so describe the category in simple words so that the user can easily understand it.
  2. Include product descriptions on the category page. It will help boost the content volume and give a better user experience.

02 Navigation

Your website needs to look smart and attractive in terms of external appearance. By term, smart means your site should be easy to use, simple, and direct. Create an engaging, user-friendly website to get the top rankings in SERPs.

To keep your website admissible, you need to focus on a better user experience. Make it as easy as ABC, and the user will find their way to your website. Adding some vital pages in the navigation menu will help visitors find and visit those pages. A carefully planned website structure helps enhance user experience and eCommerce SEO.

You can smartly use internal linking to link your website pages for better navigation. You can refer to them as backlinks from your website. It helps engage your users and improves bounce rate along with helping you with SEO. Interlink your product pages from your blog pages and other important pages improves search engine rankings.

03 Product details

There are no specific rules for writing useful product details for search engines. However, you can follow some basic points to attain the best eCommerce SEO strategies to get higher rankings in SERPs.

Describe your products properly and as needed. Set word limit to define your product accurately. Include each feature and important detail of the product in its description. Highlight the specialty of your products. While adding keywords, take a glance at what your competitors are doing. Compare similar product descriptions from yours and check for the most used keywords.

You can add offers-related keywords in your product’s Meta Title to boost your CTR and modifiers like “Buy” to get more traffic. Creating internal linking between product and category pages will help you define your product more precisely.

Adding a product review section can do wonders to your site. An organic product review can grab hundreds of new visitors to your site, and it will help you gain a higher conversion rate, which means more sales!

04 Proper Usage of Keywords

Using appropriate keywords can bring huge traffic to your eCommerce site. How to do this correctly? Firstly, you need to understand what your targeted audience is searching for on search engines like Google. Then use these keywords to maximize the organic traffic for your pages.

Similarly, optimize the other areas of your website apart from landing pages. Writing additional content targeting the keywords users are already eyeing will improve your site ranking in SERPs.

In addition, stay focused on keywords that match the intention of the user to get exact keywords to derive user attention and increase sales.

05 Image Optimization

When a website takes too much time in loading product images or pages, the users find it frustrating and eventually leave the site. To avoid slow loading of your website due to images, make sure that they are small in size. A small-sized image takes less time to load.

Also, add the product’s main feature in its image’s ‘Alt Text’ for a better search experience. Focus on various aspects before uploading an image to your website, like on photography level, check for brightness, colour saturation, and more to achieve top rank in SERPs.


Using eCommerce SEO strategies to boost traffic to your website and get a higher ranking in SERPs is the simplest way you can opt for. The more customers visit your website, the more benefits you will get. EvenDigit offers the best eCommerce SEO Services for your website. Visit us for more details.


Use Of Ai And Ml In Seo
In many industries, including SEO, Artificial intelligence, Machine Learning, and deep learning are on the rise. With the rise of Artificial intelligence, it’s no wonder that SEO is a constantly evolving field.

Artificial intelligence is helping search engines determine what web pages are about and what’s useful. These developments are making SEO more
important than ever before.

Accenture says current machine technology can boost productivity by 40%.

Early users of machine learning technologies achieved remarkable outcomes. Netflix saved $1 billion in 2017 using machine learning to make personalized suggestions.

To stay ahead of the latest SEO trends, SEO experts must stay up to date.

Google’s core Algorithm RankBrain has revolutionized search results using machine learning. It uses previous data to predict what result the user is most likely to click to meet the intent.

Since then, SEO has experienced a lot of betterment and relevance in the search results.

BERT understands a searcher’s intent by understanding concepts instead of keywords.

ML technology adapts and responds to data. Learning over time to answer search queries better. This provides better accuracy in search results at speed beyond human capabilities.

Google continues to get better and smarter to give you the best search experience. You will not outperform in the SERP if your website does not give a better experience.

Not a new update is always responsible for a drop in rankings. The better you understand how AI works on SERP, the better you’ll be able to rank.

Machine learning helps SEO. It provides a better understanding of search intent, personalization, and voice search.

You need to focus on a better content experience for your viewers, with quality content creation or optimization.

Thus creating content based on intent is a great way to move ahead!

As per Backlinko, RankBrain looks at the four major parameters to test search results:
  1. Organic Click Through Rate
    The number of users clicked on a particular search result.

  2. Bounce rate
    What number of visitors exit the site after visiting.

  3. Dwell Time
    For how long the visitors remain on the site.

  4. Pogo Sticking
    The number of times a visitor clicks the back button to go back to the search results to check other results.

All these contribute a lot to understanding the user experience of your site. And play an important role in your search rankings.

These factors are monitored using machine learning algorithms. To continually evolve and improve to give the best user experience.

AI in SEO is capable enough to detect keyword stuffing in the content. Duplicate content, spam activities, and bad backlinks help Google find the best results.

AI and machine learning together deliver the most valuable and knowledgeable results.

5 Ways to Use AI to Improve your SEO.

Emerging technologies use AI to improve the content or speed up data analysis.

To achieve the top ranking, you need to work hard and be always on top of your game. AI is the way to go, which will help you to stay ahead of your competitors.

Let us have a look at the few ways in which artificial intelligence can improve your SEO.

1) Adapting to voice search and text search
Voice Search is One of the fastest evolving areas in the digital marketing industry. Here are some stats on how fast the number of voice-activated assistants is rising:

Globally, Statista predicts voice assistants will reach 8.4 billion in the next few years.

For instance, Siri and Alexa use AI-powered speech recognition to support voice search. In contrast, voice-to-text applications like Google Dictate transcribe your dictated words to text.

Here you can stand out in SERP by preparing more conversational content. Use AI-based tools like Hemingway Editor and Grammarly.

You can also use tools like Frase to find what questions are being asked using voice search.

2) Conduct SEO Audits
AI-powered tools can analyze all pages and conduct extensive site audits in minutes.

You can also use AI SEO software, such as Alli AI, SEMrush, Screaming frog, XENU, etc., for technical SEO scaling.

Many SEO software can analyze top-performing content on the on-page SEO front. Helping you in content creation.

Using tools for SEO Audits helps to execute and analyze the tasks faster and efficiently. Thus helping experts save their time and focus on other important things.

3) Discover Link-Building Opportunities
In SEO, Link-building is also a very important factor to boost any blog or website faster.

Artificial intelligence is not only helpful in link-building opportunities too.

Artificial intelligence (AI) in SEO has been proved very effective in getting rankings. For many years, AI has allowed effective link-building for SEO practitioners to rank websites.

Before AI, SEO practitioners required a lot of time and effort in link-building. Websites required a lot of time to rank too. Link building is not a fully autonomous process. But, we can use Al and find bloggers/influencers easily.

Below given is the process which we can use in link-building:
AI helps you find influencers, bloggers, and many link-building sites. You can connect,
write and post website links to get ranking in search engines.

AI tool finds influencers and guest bloggers based on a keyword you enter related to your niche. You can easily connect with them and build natural do-follow links.

AI-powered backlinks tools like UberSuggest, Moz, Linkio, Ahrefs, With these tools, you will get

  • New website using competitor analysis for backlinks. 
  • High-authority websites and blogs to publish your blogs and post website links.

Get strategies that are already used by others.


Get link-building opportunities.

Find effective link-building sites, influencers, guest bloggers, etc.

Backlinks checking tool helps you to find link‐building opportunities.

Get backlink strategies with Link Intelligence data.

Get competitors dofollow and indexed links.

Get new bloggers and social profiles.

Guest Post Tracker
Get blogs that accept guest posts.

Artificial intelligence increases the efficiency of finding link-building platforms, influencers, and bloggers. SEO practitioners start working fast in link building. Hence websites rank faster.

4) Better and efficient Data Processing
With the use of deep computations, AI-based algorithms can help you with most of the heavy lifting. Machine learning (A subfield of AI) is a vital Data Analytics component.

Machine learning contributes to the Big Data revolution by handling data complications, insights, decisions, and predictions. It provides useful business insights and intelligent decision-making. Thus provides better decision-making based on data-driven approaches for an organization.

AI determines queries that will perform best by looking at impressions and clicks. This gives you proper insight. You know which set of queries to work on and which queries are more likely to give the best results.

5) AI For Content creation
Content writing is not an easy task. Especially writing engaging content that is optimized and relevant. But, with the help of AI, the process of content creation has become very easy.

These AI-Powered tools can create keyword-optimized content with a set of keywords. These tools are so natural that you can even create Ad copies that Google even accepts.

Who is utilizing AI in Content and SEO?

Artificial intelligence in content isn’t a fantasy, yet a reality being lived today. In 2020, Microsoft reported that it would replace part of its group with AI arrangements. The essential spotlight is on the MSN news page.

There, the innovation will sift through which articles are appropriate for genuine news-casting. Up to that point, this assignment had been passed on to editors. Thus, it will be kept from showing up on the landing page.

Sitecore, another product organization, likewise utilizes AI to enhance business measures. It focuses on viable administration, easing out creation, and modularizing content for reuse.

Right now, AI drives Sitecore’s automatic content labeling and picture sourcing. This shows the capability of AI advancing sites and improving promoting groups’ effectiveness.


Most of the global leaders across various industries have started adopting AI and ML to gain an edge.

AI in SEO has started putting the magic in action and is on the verge of a big revolution in the industry. If you wish to stand apart, start adopting AI and this technological revolution in SEO.

The arrival of AI and ML in the last few years has changed how we look at the web and the Internet. With AI and ML, we can now look at the web in a more meaningful way.

With AI-powered tools, we get more insights into our websites and optimize them better. We have seen some AI/ML-based tools, and the future looks more promising for SEOs and webmasters.

I hope you enjoyed the blog and found the information useful. Contact us if you also wish to align your business growth with AI and ML-based SEO strategy.

We are waiting to see you grow with us!


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