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A win-back campaign with double customer lifetime value can bring back 26% of lost customers. The average customer win-back rate is 20-40%, depending on the industry and the approach used. It’s 50% easier to sell to an existing customer than to nurture and convert a new one. Offering a special
In the competitive world of financial services, generating high-quality leads is key to success. Whether you’re offering insurance, loans, or investment services, getting your message in front of the right audience is critical. One of the most effective ways to do this is through paid search and display ads. These
In today’s digital world, building trust with potential clients is one of the most important tasks for law firms. One of the most effective ways to achieve this is by using client testimonials to generate leads. A well-crafted testimonial doesn’t just showcase your expertise—it serves as social proof, boosting credibility
In today’s digital-first B2B landscape, having a website isn’t enough. What truly matters is whether your website is discoverable by decision-makers actively searching for solutions like yours. That’s where SEO-driven lead generation steps in — and why it plays a pivotal role in driving consistent, high-quality business growth. For B2B
By the help of content marketing, a business can generate thrice the leads than any traditional marketing. In this blog, we have covered all the pointers which you can keep in your content marketing strategy for 2020.
As a digital marketing agency targeting the USA audience, I know how competitive the landscape can be. When I first started, we were trying to crack the code on how to effectively use social media for B2B lead generation. Initially, social media seemed like an afterthought for B2B businesses—it felt
A few years ago, I was sitting in a boardroom, laptop open, trying to convince a Fortune 500 finance team to adopt our fintech platform. My palms were sweaty—not because the tech wasn’t solid—but because we had no idea how to market it to a company that large. We had
As a digital marketing agency targeting USA-based clients, we’ve encountered our fair share of challenges when it comes to generating leads. When we first started, we knew the importance of content marketing, but we weren’t sure exactly how to leverage it to generate high-quality leads for our consulting business. After
In the fast-paced world of B2B marketing, building lasting relationships with clients is key to business growth and stability. While it’s important to attract leads, nurturing them to develop into long-term, loyal clients is a whole other game. Lead nurturing is a process that helps you stay connected with potential
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