5 Game-Changing SEO Backlink Strategies for eCommerce Success
With over 26+ million eCommerce stores competing online, it’s no secret that standing out is tough.
In this high-stakes game, you probably ask yourself: How can I get my store to stand out? How can I rank higher and drive more organic traffic to my site?
You’ve probably tried different strategies—some may have worked, while others didn’t. That’s completely normal in the world of SEO.
While there’s no magic formula to guarantee success, there are advanced eCommerce link building strategies that go beyond the basics. These techniques, when applied correctly, can give your eCommerce store the competitive edge it needs.
In this guide, we’ll explore pro-level ecommerce SEO link building strategies to help you set your store up for long-term success in search rankings. But before we dive in, let’s revise those important basics.
What Are the Backlinks in SEO?
Backlinks are hyperlinks from one website to another, functioning like digital referrals. In SEO, ecommerce backlinks play a crucial role by indicating to search engines that your website holds valuable, trustworthy information.
Each backlink is a “vote of confidence” from another site, signaling that your content is relevant and worth linking to.
The more high-quality ecommerce backlinks your site earns from trusted, authoritative websites, the more likely it is to rank higher in search results. However, not all backlinks carry the same weight. Links from reputable, relevant sites have a stronger impact on your SEO ecommerce backlink than those from low-quality or unrelated sites.
For eCommerce stores, earning backlinks from industry blogs, product review sites, and influencers can significantly boost your site’s visibility and organic traffic.
Also Read: Why Is It Important to Utilize SEO Factors with Website Development
What Is a Backlink Building Strategy?
An SEO link-building strategy is a structured approach to earning backlinks from other websites that improve your site’s authority and search engine rankings. It involves creating content or resources that are valuable enough for others to link to, ensuring these links come from reputable and relevant websites.
5 Expert Recommended eCommerce SEO Backlink Strategies
These tactics are designed to boost your site’s authority, improve search rankings, and drive long-term organic traffic. Let’s explore how to elevate your SEO ecommerce backlink strategy with these expert-backed approaches.
1. Leverage Influencer Outreach
Influencer marketing is one of the most powerful tools for acquiring eCommerce backlinks, especially in the eCommerce space.
Working with influencers can yield substantial benefits beyond social engagement, providing opportunities to generate high-quality backlinks for eCommerce from authoritative domains.
Finding the Right Influencers
The trick to a successful influencer outreach campaign is identifying influencers whose online presence aligns with your target audience and has strong domain authority.
Rather than focusing solely on follower count, consider the SEO metrics of the influencers’ websites. Tools like BuzzSumo or Upfluence can help find influencers with high-ranking blogs and strong ecommerce SEO link building value.
These are the influencers who will provide quality ecommerce backlinks that genuinely impact your rankings.
Optimizing Links in Influencer Content
When working with influencers, it’s important to guide them naturally including SEO backlinks to your eCommerce site. Ensure that links appear in relevant blog posts, product reviews, or tutorials where the content aligns with your brand’s target keywords.
In addition, ensure these links are do-follow so they pass link equity back to your site, strengthening your overall backlink profile.
2. Create High-Quality Linkable Assets
A cornerstone of any SEO link-building strategy is creating content that people want to link to. These linkable assets provide immense value and draw backlinks for eCommerce from authoritative sources across the web.
What Makes an Asset Linkable?
For eCommerce sites, the challenge is creating content that is not only engaging but also link-worthy. Common examples of linkable assets include:
- Infographics that visually represent important data.
- Ultimate guides related to your product categories.
- Original research or industry reports that showcase exclusive insights.
For instance, a brand selling outdoor gear could create an Ultimate Guide to Hiking or a Camping Essentials Checklist—content that naturally attracts backlinks for ecommerce from the best websites in the outdoor or adventure niches.
Promoting Your Linkable Assets
Simply creating great content isn’t enough; you need to promote it. This is where outreach becomes critical. By reaching out to bloggers, journalists, and industry-specific websites, you can ensure your content gets visibility and, more importantly, backlinks.
The more valuable your content is, the more SEO backlinks you will attract over time, bolstering your overall authority.
Also Read: Why SEO Is Important For Your Website?
3. Utilize Broken Link Building
Broken link building is a tried-and-true method for gaining high-quality backlinks with minimal cost. The concept is simple: you identify broken links on other websites and provide your own content to take their place.
How to Identify Broken Links?
Using tools like Ahrefs or Screaming Frog, you can scan high-authority websites within your niche to find pages that contain broken links.
These broken links often point to content that no longer exists or is outdated. Your goal is to offer your website’s content as a more up-to-date and relevant resource.
Outreach for Broken Link Building
Outreach is key in this process. When reaching out to site owners, it’s essential to communicate clearly how replacing the broken link with a link to your content benefits their readers and improves the overall user experience of their site.
By positioning yourself as a valuable resource, you increase the likelihood of securing the ecommerce backlinks SEO.
Broken link-building is a highly scalable SEO link-building strategy, particularly for eCommerce stores, because it allows you to target specific, high-authority pages while providing a genuine value exchange.
Also Read: Enterprise SEO Strategies: Boost Your Online Presence
4. Engage in Industry Forums and Communities
Active participation in industry-specific forums and online communities is an often-overlooked method for securing eCommerce backlinks. When done right, this strategy builds authority and positions your brand as an expert within your niche.
Building Trust in Communities
To gain SEO ecommerce backlink from forums, it’s crucial to become an active and trusted member of the community. Platforms like Reddit, Quora, and niche-specific forums provide opportunities to engage in discussions where you can naturally include backlinks.
However, it’s important to contribute real value—simply dropping links without meaningful input will do more harm than good.
Strategic Linking in Forums
When contributing to discussions, link to blog posts or other valuable resources on your eCommerce site rather than directly linking to product pages. This ensures the links are viewed as helpful and not spammy, increasing the likelihood that moderators and users will allow them to remain.
Over time, this approach can yield a steady flow of quality backlinks that strengthen your overall link profile.
5. Optimize Internal Linking Structure
While ecommerce backlinks from external sites are critical, don’t overlook the power of your own internal linking structure. Internal links spread link equity throughout your website and assist search engines in determining the relationship between your pages.
Building a Silo Structure
A silo structure organizes your content in a way that improves crawlability and maximizes link equity. For eCommerce sites, this might involve linking from category pages to subcategory pages and then to individual product pages.
The more organized and structured your internal links are, the easier it is for search engines to index your site and distribute authority where it’s needed.
Anchor Text Optimization
Optimizing anchor text for internal links is key to SEO performance. Ensure that you use descriptive, keyword-rich anchor text that aligns with your SEO link-building strategy.
This not only helps people navigate your site but it also increases the relevancy of your pages to search engines.
Also Read: Guide To Master SEO for Ecommerce Websites with Product Optimization
10 Best Backlinking Websites for eCommerce Industry
Securing ecommerce backlinks from authoritative, industry-relevant websites is crucial for improving search rankings. Here are the ten best backlink sites for SEO that offer high-quality backlink opportunities for eCommerce businesses:
1. Shopify Community
Shopify’s forums allow you to engage with the community, answer questions, and link to your store where relevant, providing credible backlinks.
2. Business.com
A well-known site for businesses where contributing expert content can earn you valuable backlinks to your eCommerce store.
3. E-commerce Platforms
This site reviews and compares various eCommerce platforms. You can contribute guest posts or get featured in product comparisons, generating strong backlinks.
4. BigCommerce Blog
Similar to Shopify, BigCommerce has a blog and community where you can contribute valuable insights and links to your site for authoritative backlinks.
5. Crunchbase
Listing your eCommerce business on Crunchbase gives you a reputable backlink, which is especially beneficial if you’re seeking investor interest or visibility in the startup space.
6. Product Hunt
Launching your product on Product Hunt can generate buzz and get you backlinks from multiple sources, especially in the tech and retail industries.
7. Econsultancy
Writing guest articles or reports on this highly respected digital marketing site can earn powerful backlinks for your eCommerce store.
8. Tidy Repo
If your eCommerce store involves tech products or plugins, submitting listings and reviews on Tidy Repo can offer high-quality backlinks from the tech community.
9. Moz Community
Participating in discussions, sharing insights, and contributing to the Moz blog can help you get authoritative backlinks from one of the most trusted SEO websites.
10. Smashing Magazine
Contributing articles or resources about design, UX, or eCommerce trends on this site helps build backlinks from a high-authority design and business community.
Also Read: How SEO Can Help You to Maximize Your Google and Facebook Ads Performance
Need Expert Help for Your eCommerce Store?
Link building is just one part of the process of enhancing the SEO of your eCommerce store. Every store is unique, and so are the strategies that work best for it. If you’re looking to have your eCommerce store audited by professionals, let’s connect!
At EvenDigit, we’ve been in the SEO industry for over 15+ years, helping countless eCommerce stores improve their rankings and performance.
Our experts will thoroughly audit your site to identify exactly what needs to be implemented—whether it’s on-page SEO, technical SEO, or advanced ecommerce link building strategies.
Are you ready to make a lasting impact on search engines and drive organic growth? Let us help you take your eCommerce SEO to the next level!
