How SEO Can Help You to Maximize Your Google and Facebook Ads Performance
A powerful online presence is a basic necessity for the survival of any business today. It is irrespective whether you sell, promote, engage, or educate your audience, they want you to have an online persona.
You can have a basic presence like a business listing, or you can go big and have a full-fledged website. Social Media pages are yet another way to show your online existence.
But when you are someone who relies on Google Ads and Facebook Ads as a medium of income generation, then you need a magic wand to remain forever on top. Or maybe a Fairy Godmother! Both are imaginary and impossible to come in reality, but surprisingly SEO can help you do the trick!
Where Google Ads and Facebook Ads are efficient in getting quick results as soon as you pay, SEO will help you stay on top for longer, even when you stop investing.
What is SEO?
SEO is the practice of generating and including content on your website and on other online mediums that can help improve the visibility of your website. When you keep a strong Google SEO, you get massive benefits of SEO in Paid Marketing and Social Media Marketing.
57% of the Leads that people get from digital marketing are through SEO. But when you don’t take care of improving your SEO, you lose 12% of conversion out of the leads received. For every extra second that your page takes to load due to your unoptimized, slow-loading website takes to appear.
When you optimize your website for mobile devices, you work on decreasing the page load time, which helps in improving your conversions.
More than 3/4th of the searchers don’t care to go past the first page to look for something, or get the needful right on the first page itself, so having a healthy SEO becomes even more crucial for you.
PPC and SEO working together: How can SEO help with PPC
5.6 billion searched are made daily on Google, and the top results (including both paid and organic) get 46% of the clicks. Out of all the clicks, as much as 52% of people contact the business.
With extraordinary PPC, you can certainly win over Google. However, you fail to have leads and conversion when your website is not optimized or loads slow. As a result, you lose a lot of money on the unconverted clicks!
Social and SEO working together: Why SEO is imperative for Facebook
1.62 billion users visit Facebook every day on an average. The most fruitful medium of Facebook ads are mobile run ads, bringing as much as 94% ad revenue.
When you make a Business Page on Facebook, you take part in the competition of ranking well with more than 40 million active small business Pages on Facebook. To stand out among them and grab the top positions, you need a great Facebook page optimization strategy.
But the problem remains the same even with Facebook ads conversion – that you excel Facebook ads. However, the conversions don’t happen because of a sloppy Facebook SEO Optimization and unhealthy SEO of your website.
SEO and Google ads: SEO helps Google Ads
When you run a combined campaign with both PPC and SEO together, you make an arrangement like using a rain harvest system and a tank altogether. By the time all the rainwater gets collected and gets ready, you can easily thrive through the tank water.
The catch here is that in PPC, you have to invest something every day. But as soon as your SEO gets ripen and starts yielding, you can immediately start reaping almost similar results.
You can vastly improve your PPC campaigns when you will make your PPC and SEO working together for you. Tracking the visitors of your website and using that data to set the target audience of your Google Ads campaign will save a lot of time, effort, and money that often gets lost in trial and error. Also, you end up reaching to the irrelevant audience. Your PPC strategy will be stronger and more effective after using your SEO data.
When you keep your SEO intact, you can easily crowd the SERPs with your brand’s online profiles across various mediums. You can pick the most performing SEO keywords for Google Ads and include them in your PPC campaign. Combining SEO and PPC strategies will help you in reducing your CPC and saving a lot of PPC investment.
SEO and Facebook ads: SEO helps Facebook ads
Facebook is also a search engine ranking page. When optimized wisely, it can help you have quality Facebook ads and perform well in the same investment. You can reap solid yields with Facebook Page SEO Optimization.
Facebook is, by far, one of the most user-friendly online platforms for running ads. Anyone can start posting. With Facebook’s internal feature of asking to boost every post on a page, promoting the posts remains no more a rocket science.
Well, it is not as easy as it looks and sounds. Advertising on Facebook is easy, but running successful result-yielding and profit-generating campaigns are only an expert’s trait.
You can think of Facebook like a musical instrument – anyone can learn to play, but only the expert can create the musical notes out of it. Similarly, Facebook Page SEO Optimization is the expert’s trait that helps in creating high-performing relevant campaigns.
Only an expert knows how to incorporate SEO on Facebook Ads. Here are some key points that only a skilled Facebook SEO expert will say:
• Facebook Website traffic and keywords can be used in optimizing the Facebook page title, posts, bio, ads, and description
• High converting keywords through google can also be used for getting more clicks
• Expensive and popular keywords can be included in the copywriting for crowding the SERPs
• User-generated search terms can help you in devising the copywriting ideas
• Frequent website visitors can be included in Facebook ad targeting
• Most common user search queries can be used in your Facebook bio and description
• Using high performing SEO search terms will reduce the ‘trial and error’, and will be ‘tested and approved’ for bringing the results
• Marketing funnel strategy gets easier as the website’s most engaging content can be used in Facebook advertising to aware, engage and sustain the customers
Least visited or least performing SEO pages can be identified. The content can be included in copywriting, to create awareness. Thus, this is the most interesting benefit of SEO in Facebook ads, by far. Even the non-performing SEO keyword and content can help you have a great Facebook ad copywriting idea.
The Trend’s Changing!
To date, you would have read several articles about how and why Google Ads and Facebook Ads help better your SEO. However, this article is the first one to claim and show vice versa! This article is created in support of our major idea of exploring the benefits of SEO for businesses. And, at EvenDigit, our SEO experts are putting their all efforts to bring to you some best of the knowledge resources.
You can stay in the know by visiting our site back for more such blogs coming in the series. You can follow us on our Facebook, Instagram, and LinkedIn pages to get informed whenever we blog next.
Looking for some great SEO experts to help you build and mend your website from the after–effects of the economic slowdown? Contact us to exploit our skills for leveraging your business!
