Social Media Optimization Services | Social Marketing Company

Social Media Services

Social media has evolved as one of the most powerful marketing tools.
In the next 5 years the advertising budgets for social media marketing
would double as compared to the budgets seen today.

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Why Social Media for my Business?

The social media reach grew by 170% in the last decade, making it the fastest growing communication medium. 88% of businesses are using social media, 91% of social media users are accessing social channels via mobile devices, More than 64% of brands are using 2 or more social media channels, At 3.5 billion, almost half of the world population uses social media, 81% of consumers believe social media has increased the accountability of brands

Why Us

Illustrative & Appealing Graphics

TG-relevant content or Create TG-relevant Content.

AIDA-based ad campaign strategy

Lead-generating ads

96% of Happy Clients

126% Engagement Rate

Ads that reduce cost/acquisition or Low-cost/acquisition ads

Remarketing/Retargeting

Brand Building

Understanding

Business

Every business is unique and distinct. This quality makes it imperative for us to completely understand your business.

Industry

Every business is a part of a bigger agglomerate called an industry. Studying an industry as a marketer gives us insights on the trends, the ecosystem and the past and future courses of movement of the industry. This helps us design the social strategy for your business.

Goals

No business is goalless; be it short or long-term, every business has goals. We understand your short, medium and long-term goals which help us make a sound social media strategy that meets all your objectives over a period of time.

Target Customers

Customers are segmented and targeted by businesses based on their products or services. We create a buyer persona of your customer to target the precise audience on all the social media platforms.

Competition Analysis

Identify Competition

The advent of technology has given rise to a myriad of allied businesses in every industry. It has become difficult to understand who is your direct and indirect competition. The very first step we take before starting competition analysis is identifying your online competitors.

Competition Presence

Identifying the presence of your competition on social media gives valuable insights to create a blueprint of social media presence for your business. We do extensive research to understand where and why your competition is present on social media.

Competition Content Analysis

A rational step further is to analyze the content of your competition, it provides us with the prescience of nature, type, and style of content produced in the industry.

Social Strategy

Content Creation

‘Content is the king’, and we go by this age-old adage to create the best of it for our clients. Social content is not only restricted to ads and social posts but it also encompasses blogs, bios for social platforms, replies to social engagement and much more. We carry out an extensive exercise to enlist hashtags for every social posts and ad which help in reaching out to your widest possible target audience.

Design/Creatives

Social content not only needs to be unique (just like the SEO-centric content) but it has to be catchy as well to make it stand out in the crowd. We have a team of talented creative people, right from writers to graphic designers, from creative marketers to copywriters.

Ad Strategy

The success of a social strategy completely depends on the ad strategy designed. We create an AIDA-based ad strategy which is in-sync with your customer journey. AIDA-based ad strategy increases the possibilities of your potential customer to move to the subsequent stage of the consumer funnel.

Remarketing

A sound social media strategy doesn’t complete without remarketing. An effective and precise social media remarketing campaign could give you double conversions than the original campaign. We track the visitors to your website coming from all the social media platforms. Not every visitor turns into a customer, and to push such visitors to the last stage of the AIDA funnel; Action, we design an action-inducing remarketing strategy across the social platforms.

Implementation

Social Calendar

The buck doesn’t stop at making user-centric, appealing and relevant content, it is equally important to deploy it at the right time. We create an exhaustive calendar that helps us schedule social posts and ads of your products and services to get the best results.

Content Bank

Content has a wide variety and at times organizing it becomes a trouble, and here comes the need of a content bank. We organize all the content relevant to your brand based on type and form such as blogs, infographics, designs, pictures, videos at a centralized location.

Ad Copies

Irrespective of the medium; TV, print, internet, a great ad is a mix of ideation, visually stunning creatives and a provoking content. The last and the most important step of the implementation process for us is creating action-inducing ad copies.

Scheduling

Scheduling social posts at the right time is as important as making an ad. Different social platforms have different traffic at different times of the day. We first understand the visitor behavior of your potential customers across social channels, based on which we create schedule the social content using scheduling tools such as Buffer, Hootsuite, Zoho to name a few.

Analysis

Analytics by Social Platforms

The barometer to measure the performance of your social content is more than the engagement it brought. We analyze a gamut of data generated by insights of every platform such as Facebook Insights, Twitters Insights, Instagram Insights so on and so forth, which helps us in optimizing ads and social posts.

Google Analytics

Apart from the built-in tool for insights, it is important to know how much traffic came to your website from the social pages of your brand. Configuring your social pages with your website’s GA helps us optimize the social media marketing strategy for your brand to generate better results.

Analysis of Performance

Acting on the insights provided by an analysis is what makes a social strategy complete. The performance of a social media campaign is measured in terms of conversion rate, cost per acquisition, ROI and many more such factors. The analysis of the performance helps in optimizing the social media campaign by tweaking placement, graphics, text, targeting.

Why Our Clients Choose EvenDigit As Their Digital Marketing Company

Giovanni

CEO, Benvenutolimos.com

I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.

Danny Smith

CEO, Xtendoutdoors.com.au/

I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.

Chris Dammann

CEO, Migrationtranslators.com.au

EvenDigit were able to deliver committed SMM work with great results. Within a very short time our website was showing at the top of the page one on Google.

Alireza Baktashian

Founder, Netproreferral.com

On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.

Deanna Foster

Owner, Prettylittledesigns.com.au

So far I feel really happy with the results. I have noticed a rise in over all sales in the last few months and I can see that there is a jump in the rates of google users. I am happy with the results we have had at present though which is why I have been recommending your team to other business owners that I know.

FAQs

How will you understand my business?

We will understand your business before starting any social media management for your business. We will send you a questionnaire on completion of which a kick-off call shall be scheduled with you to discuss the answered questionnaire. After the kickoff call, we will devise a social media strategy sewn around your business requirements and industry trends.

Who will be working on my account?

You will be assigned a dedicated social media manager who is trained in social media marketing. This social media manager will be your one point of contact for all the social media requirements of your business.

What about content?

No, you do not have to provide us with content. The dedicated social media manager assigned to you will develop unique content that fits your brand with the help of our team of content/copywriters and graphic designers. We have access to stock photography, resources like design software, as well as relevant news sources. We develop engaging content for your target audience using these resources.our online presence is what helps businesses grow by having a high visibility among potential customers. Any business, big or small, should have the online presence expansion as a key part of their.

How my social media followers will grow?

We grow social media followers using both; organic as well as the paid approach. Deploying the two approaches depend on various factors such as need and budget.

What about social media account management?

We will take care of your social accounts across the social media platforms. Right from monitoring posts or campaigns for comments, messages, and reviews to answering and interacting with your potential customers.

What results can I expect?

The key performance indicators we look at are the number of followers, engagement rate, and the traffic to your website. These 3 metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track the progress to see how this is working for you.

Is there any setup Fees?

There is a one-time setup fee and it is primarily for getting you set up at our end to run campaigns. We set you up in our search engine systems, analytics systems, advertising accounts, and other administrative tasks.

How much website traffic should I expect every month?

Your website traffic is directly related to the number of new followers you gain. Both paid as well as organic approach builds followers. However, to see an immediate increase in website traffic, you should opt for paid advertising.

How soon I can expect to see the results?

In terms of the number of followers and engagement rate usually, the change is visible within the first 30 days of operation. The results should continue to increase month on month. We recommend our clients to be on the network for at least 6-12 months to see a noticeable impact. However, if you want to focus on driving conversions in the short-term, you should consider using paid advertising.

How long are the contracts?

We offer initial contract terms of 3 months, after which your account will be serviced on a month-to-month basis. You have an option to cancel at any time with a 30 day written or digital notice, after which we cancel all services.