2,400+ Business Inquiries in Just 2 Months! How an education institution became 1st choice?
Business &
background
Language Academy is an Australia-based educational institution that provides PTE, NATI, and IELTS training. They provide language solutions through online coaching classes and the LA app. Their institutes are in Parramatta and Sydney.
Project KPIs
- Boost brand awareness among the target audience.
- Reduce ad costs and maximize the ROI.
- Inquiries for both offline and online classes.
Tasks & challenges
- The audience base was not relevant to retarget.
- The intent was unclear in the previous ads.
- The content was not engaging in past campaigns.
- Inappropriate campaign types and ad extensions.
- Irrelevant audience targeted in previous campaigns.
Actions
- Initiated remarketing campaigns for relevant target audiences.
- Started running ads with engaging content.
- Shared testimonials and scorecards to increase trust.
- Implemented offers ads for quality leads.
- Launched relevant ad campaigns for better conversions.
Client’s feedback
“After achieving satisfactory results with quality leads and increased ROI, the client extended the budget for paid campaigns by as much as 135%.”
Results
- 2,400+ leads within just two months of social ad campaigns.
- Ads reached over 1.3+million people.
- Ads got an impression from over 4.1+ million people.
- Generated quality leads for both Australia and India online classes.
- Overall engagement, performance, and business awareness improved.
