Disclosing: How we generated a 27.5% conversion rate for the client's online tech meet event?
Business &
background
A USA-based leading conversational messaging platform that helps businesses engage with customers across 30+ messaging channels for commerce, marketing, and support purposes. They provide omnichannel solutions to nearly all industries.
Project KPIs
- Generate online leads for the tech meet.
- Webinar information reaches the appropriate audiences.
- Target audience through popular social media platforms.
Tasks & challenges
- Campaigns were rejected due to Fb ad policy violations.
- Facebook updates discontinued some relevant interests.
- The attendee conversion rate was very low.
- The content was not optimized and engaging.
Actions
- Researched and targeted relevant audiences.
- Created ad copies that meet FB policy criteria.
- Developed a landing page with engaging content.
- Executed various ad campaigns for quality leads.
Client’s feedback
“Great Results, Thank you so much for the work “
Results
- Generated 450+ leads from Facebook.
- Reached more than 1,50,000+ people, increasing brand awareness.
- Over 120 registration with a conversion rate of 27.5% from Facebook.
- Brand visibility improved with over 3,74,000 impressions on ads.
