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Disclosing: How we generated a 27.5% conversion rate for the client's online tech meet event?

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Business &
background

A USA-based leading conversational messaging platform that helps businesses engage with customers across 30+ messaging channels for commerce, marketing, and support purposes. They provide omnichannel solutions to nearly all industries.

Project KPIs

  • Generate online leads for the tech meet.
  • Webinar information reaches the appropriate audiences.
  • Target audience through popular social media platforms.
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Tasks & challenges

  • Campaigns were rejected due to Fb ad policy violations.
  • Facebook updates discontinued some relevant interests.
  • The attendee conversion rate was very low.
  • The content was not optimized and engaging.

Actions

  • Researched and targeted relevant audiences.
  • Created ad copies that meet FB policy criteria.
  • Developed a landing page with engaging content.
  • Executed various ad campaigns for quality leads.

Client’s feedback

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“Great Results, Thank you so much for the work “

Results

  • Generated 450+ leads from Facebook.
  • Reached more than 1,50,000+ people, increasing brand awareness.
  • Over 120 registration with a conversion rate of 27.5% from Facebook.
  • Brand visibility improved with over 3,74,000 impressions on ads.
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