Here's how we upraised the LED Light Bulb provider's business, increasing ROAS to 15.32%.
Business &
background
An Australia-based family-owned company and a premier supplier of all-glass LEDs, including bulbs, drivers, and dimmers, to interior decorators, lighting shops, wholesalers, electricians, architects, and the public for more than a decade.
Project KPIs
- Increase the Return On Ad Spend up to 10x.
- Maximize the product purchase.
- Improve the brand trust & business ROI.
Tasks & challenges
- The business only generates revenue half of the year.
- Brand trust on social media was minimal.
- Limited budget approval.
- Utilizing FB ads during the industry's low season.
Actions
- Executed FB ads, focusing on conversions.
- Reduced the advertising budget.
- Executed product-centric ad strategies.
- Targeted relevant audiences to increase brand awareness.
Client’s feedback
“Great Results, Thank you so much for the work. Thanks for your assistance.”
Results
- 15.32% of increment in ROAS from overall campaigns.
- 118.18% of the rise in purchases directly from the ads.
- 1000%+ more revenue generated than previous campaigns.
- Brand awareness increased with a 10x engagement rate.
- Growth in ROI and decrease in cost per purchase.
