Study how Tellwell ascended to prominence with 2,600+ call inquiries from a campaign.
Business &
background
Tellwell Publishing is a Canadian indie publishing company offering a comprehensive approach to publishing and distributing books. Tellwell Publishing provides solutions to authors in editing, designing, distributing, and marketing a book.
Project KPIs
- Build brand awareness
- Raise the market presence
- Reduce cost per conversion
- Expand business roots to Australia & USA
Tasks & challenges
- The Website was not properly developed.
- The past campaigns were not structured properly.
- Irrelevant audience targeting.
- Inappropriate selection of campaign types.
- Missing necessary ad extensions.
Actions
- Restructured Google ad campaigns.
- Conducted targeted keyword research.
- Implemented a proper tracking setup.
- Created brand awareness campaigns.
- Added all the necessary and required extensions.
Client’s feedback
“Thank you for the Good Work, happy with the lead quality and reduced cost per conversion.”
Results
- 49.15% of increment in impressions after restructuring the campaign.
- Interactions raised to 36% through clicks & engagements.
- Increased quality leads with 169% more phone calls than past campaigns.
- Cost per conversion reduced, and ROI increased.
- Increased brand visibility in desired locations, i.e., Australia & USA.
