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Study how Tellwell ascended to prominence with 2,600+ call inquiries from a campaign.

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Business &
background

Tellwell Publishing is a Canadian indie publishing company offering a comprehensive approach to publishing and distributing books. Tellwell Publishing provides solutions to authors in editing, designing, distributing, and marketing a book.

Project KPIs

  • Build brand awareness
  • Raise the market presence
  • Reduce cost per conversion
  • Expand business roots to Australia & USA
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Tasks & challenges

  • The Website was not properly developed.
  • The past campaigns were not structured properly.
  • Irrelevant audience targeting.
  • Inappropriate selection of campaign types.
  • Missing necessary ad extensions.

Actions

  • Restructured Google ad campaigns.
  • Conducted targeted keyword research.
  • Implemented a proper tracking setup.
  • Created brand awareness campaigns.
  • Added all the necessary and required extensions.

Client’s feedback

Tellwell Dark

“Thank you for the Good Work, happy with the lead quality and reduced cost per conversion.”

Results

  • 49.15% of increment in impressions after restructuring the campaign.
  • Interactions raised to 36% through clicks & engagements.
  • Increased quality leads with 169% more phone calls than past campaigns.
  • Cost per conversion reduced, and ROI increased.
  • Increased brand visibility in desired locations, i.e., Australia & USA.
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Case Studies

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  • Pretty Little Designs
  • LA Language Academy
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  • Ellee Couture Boutique
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  • Happy Tails Travel
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