Revelation: How "Fusion First" Drives up Conversion Rates to 28.05% with PPC Campaigns?
Business &
background
FBSPL is an India-based BPO & IT company that offers a competitive and comprehensive alternative to expedite business processes. They provide various outsourcing services with advanced recruitment processes for organizations’ back operations.
Project KPIs
- Increase the number of conversions.
- Decrease the cost per conversion.
- Get more quality leads.
- Maximize the ROI from overall campaigns.
Tasks & challenges
- The Account structure was not up to the mark.
- Inappropriate Keywords for relevant targeting.
- Improper budget allocation.
- Ad extensions were missing.
- Irrelevant ad types in past campaigns.
- Not targeting relevant audiences.
Actions
- Built landing pages with detailed niche analysis.
- Created a Google Ads account from scratch.
- Executed Ad campaigns with targeted keywords.
- Designed Ad copies to maximize engagement.
- Smart bid adjustments with precise analysis.
- Regular optimization for enhanced performance.
Client’s feedback
“Thank you for sharing the report. The numbers are very impressive and I am seeing good things in your summary here.”
Results
- 1,641+ more phone calls as compared to previous campaigns.
- 28.05%+ of rise in Conversion rate.
- Improved brand awareness with a 49.15% hike in impressions.
- 36.30% spike in interactions increasing brand trust.
- ROI maximized with the increase in quality leads.
- Costs per conversion decreased.
