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Revelation: How "Fusion First" Drives up Conversion Rates to 28.05% with PPC Campaigns?

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Business &
background

FBSPL is an India-based BPO & IT company that offers a competitive and comprehensive alternative to expedite business processes. They provide various outsourcing services with advanced recruitment processes for organizations’ back operations.

Project KPIs

  • Increase the number of conversions.
  • Decrease the cost per conversion.
  • Get more quality leads.
  • Maximize the ROI from overall campaigns.
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Tasks & challenges

  • The Account structure was not up to the mark.
  • Inappropriate Keywords for relevant targeting.
  • Improper budget allocation.
  • Ad extensions were missing.
  • Irrelevant ad types in past campaigns.
  • Not targeting relevant audiences.

Actions

  • Built landing pages with detailed niche analysis.
  • Created a Google Ads account from scratch.
  • Executed Ad campaigns with targeted keywords.
  • Designed Ad copies to maximize engagement.
  • Smart bid adjustments with precise analysis.
  • Regular optimization for enhanced performance.

Client’s feedback

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“Thank you for sharing the report. The numbers are very impressive and I am seeing good things in your summary here.”

Results

  • 1,641+ more phone calls as compared to previous campaigns.
  • 28.05%+ of rise in Conversion rate.
  • Improved brand awareness with a 49.15% hike in impressions.
  • 36.30% spike in interactions increasing brand trust.
  • ROI maximized with the increase in quality leads.
  • Costs per conversion decreased.
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