“30 days?! That’s all it took?”
Yes, and we’re going to show you how.
If you’ve ever searched on Google recently and seen those magical, summarized answers right at the top—welcome to AI Overview, Google’s next-gen search experience powered by generative AI.
And here’s the thing: you can rank there. Even if you’re a startup. Even if you’re not a “big brand.” Let’s walk you through the exact roadmap with a real-life success story that proves it’s possible.
First, What is AI Overview?
AI Overview is Google’s smart response feature that uses artificial intelligence to deliver summarized, conversational answers directly at the top of search results. Think of it as a cheat code to visibility.
If you rank here, you’re no longer just “on the first page.” You’re the answer.
Fryaway: From Startup Dream to SEO Superstar
Let’s talk about Fryaway—a U.S.-based startup that created a sustainable cooking oil solidifier to help households safely and responsibly dispose of used oil.
Here’s the kicker: Fryaway was featured on Shark Tank America—and won a deal!
That gave them momentum. But getting visibility on Google for terms like:
- how to dispose of cooking oil
- eco-friendly oil disposal solution
- safe oil disposal at home
…was a whole different challenge.
So they put in the SEO work. And in just 30 days, they secured positions in AI Overview for multiple high-intent queries.
Let’s break down what they did—and what you can copy.
Step 1: Think Like a Human (and an AI)
AI Overview favors natural language. Think questions your customer would ask at 9 p.m. while cooking dinner.
Try this right now:
Google a phrase your customers might say, like:
“How to dispose of frying oil without a mess”
Do you see an AI Overview result?
Is your brand mentioned?
We spotted a content gap—no clear eco-friendly solution was named. So they filled it.
Step 2: Write for AI, Not Just SEO
We created a blog post titled:
“Simple and Eco-Friendly Ways for Used Cooking Oil Disposal”
Here’s what made it AI-ready:
- A clear, concise answer in the first paragraph
- Step-by-step structure (perfect for summarization)
- A comparison table: pan disposal vs. Fryaway
Pro tip: Structure = AI magnet.
Step 3: Add Schema & Simplicity
We used structured data that AI Overview loves:
✅ FAQ Schema
✅ How-To Schema
✅ Product Schema
They also made their page:
- Mobile-optimized
- Easy to scan
- Rich in visuals and icons to help AI “understand” the page better
Try this: Add schema using tools like RankMath or Schema.org snippets if you’re on WordPress.
Step 4: Keep Updating Content
Google’s AI likes freshness. The blog was updated twice a week—adding real user tips, rewording intros, and tweaking meta descriptions.
Small edits can make a big difference.
Step 5: Build Trust Signals
AI Overview tends to prioritize content backed by authority. So Fryaway:
- Got backlinks from eco-bloggers
- Highlighted their Shark Tank win prominently
- Earned features in news roundups and product reviews
You don’t need national media coverage—just 2-3 credible backlinks from industry-relevant sources can push your authority score up.
Quick Quiz: Are You AI Overview-Ready?
✅ Is your content focused on questions and answers?
✅ Does your site have schema (FAQ, How-To, Product)?
✅ Are you updating top content weekly?
✅ Do you have backlinks or mentions?
✅ Do you present information in steps, visuals, and tables?
4 or more? You’re on the right path.
Less than 3? Focus there first!
Fryaway’s Results
In just 30 days:
- Ranked in AI Overview for 5+ oil disposal-related keywords
- Doubled their organic traffic
- Boosted product sales through Amazon and the website
- Solidified brand trust as the eco-disposal solution
From a Shark Tank winner to search engine star—Fryaway’s success is your blueprint.
AI Overview Isn’t the Future—It’s Now
Brands that act early will win long-term visibility. Don’t wait to optimize for AI Overview—build for it now and own your niche.
Want help figuring out your AI Overview opportunities?
🎤 What’s stopping you from ranking in AI Overview today?
Let us know—we’ll help you break that barrier.
