All are equal in the eyes of God and Google!
Google doesn’t discriminate whether you are a small business or a big one. Google knows just one thing, and that is content relevancy. It reads the search term and, based on search intent, shows the most relevant answers.
So, the question arises
“How is it possible that some business succeeds so well in just a few years of their inception, whereas some bleed to doom?”
“When One business can achieve, then Other businesses can too.”
Google allows all businesses a fair chance to rank in top positions. Thinking of yourself as a startup and undermining yourself than any big-shot competitor is wrong. You, too, can rank in top positions with quality SEO.
SEO for Startups is as Important as a CEO!
More than 90% of pages are invisible in Google, and less than even 0.01% show up on the first page, where people look at them. SEO’s importance is also a lesser-known fact that SEO can be done for targeting prospects at all stages of the marketing funnel.
All you need is to understand the nature of all levels of prospects, and create relevant content persistently. And you can also become a member of the elite 0.01% group.
We are not asking you just to trust our words, see for yourself.
How SEO opened the door of Early-stage Success for some Startups?
Have you ever heard of Slack, Voonik, Digit Insurance, or a dozen startups that started one fine day and started touching skies in a matter of just a few weeks? One thing that is common to most of them is how they managed the SEO for their startups.
They may or may not have used all the SEO activities, but there have certainly been some of the tasks that they did exceptionally well. They mixed these small tasks in their marketing and business strategy and grew so big in such a short span.
Here we have curated 5 such businesses that focused attentively on very small and often overlooked tasks such as User feedback, Press Release, Mobile Friendliness, and many more.
Case 1: Slack
About
Slack (launched in February 2014) is a professional collaboration software that offers organizations and their employees messages, exchange files, and other necessary business-critical actions. Its easy-to-use UI, and the team’s attention in making it user-friendly made it a successful app in a very short period.
Which SEO Elements worked for this Startup?
1. Defining Their Own Market
When they launched, they knew they are not introducing a new product, and they were offering what people already have. And so, to stand out, rather than promoting themselves as a communication app or something as such, they focused on promoting themselves as a solution to the pain points of their potential user base.
2. User Feedback
Another factor that they focused on was giving attention and priority to what users are saying. Rather than covering the bad reviews with a bulk of false positive reviews, they started understanding and addressing their users’ issues. Soon, in no time, they emerged as a public-preferred app.
Case 2: Voonik
About
Voonik (launched in 2013) is a mobile app operated online marketplace, serving women’s fashion industry. They have more than 10 Lac products from 5500 stores and 3000 brands. Their focus on enhanced mobile experience led them to success in no time.
Which SEO Elements worked for this Startup?
1. Mobile Friendliness
They constantly kept on listening to their user suggestions and improving their product development. They started this app for mobile devices, and even to date, their major users are from mobile devices.
2. Press Release
While they were growing, they took due care of making Press releases every now and then. It helped them in spreading brand awareness multifold to both national and international users.
Case 3: Digit Insurance
About
Starting its operations in December 2017, this insur-tech is already giving tough competition to some industry giants. They have secured Rs 1,200+ Crores Premium In 17 Months.
Which SEO Elements worked for this Startup?
1. Image analytics for Inspection – part of on-page SEO
Like Google Image search, they use image analytics to inspect and verify everything from Policy requests to claim requests.
2. Using user-friendly content, like use videos and simplified things.
They uncomplicated everything they wanted to say or represent. They use easy to read copies, infographic designs, and explainer videos to pass on their messages to their audience. They made sure that even a teen easily understands them.
Case 4: Xtend Outdoors
About
Xtend Outdoors is located on the Sunshine Coast in Queensland, Australia. It is among the leading camping and caravanning accessories, awning, annexe, and shade suppliers. They have a physical store and a webshop as their point of sales.
Which SEO Elements worked for this Startup?
1. Duplicate content check
They checked all the pages and removed any duplicate content. Duplicate content is like a black hole that sucks the quality away from a website, pushing it to the depth of SERP positions’ darkness.
2. Page optimization
They removed any redundant and useless pages. URLs were restructured. Heading tags, footer design, sitemaps, title and meta description tags, images, and alt texts were also optimized to make the right pages rank on the SERPs.
3. Broken-link check
The broken links were removed for reducing the 404s. The website architecture was changed to get rid of hidden links, which also resulted in better navigation for the users.
4. Off-page submission
Directory, search engine, and article submissions were made to fix the bad backlinks. Further, new and unique content was also created, which helped in link building.
Case 5: Pretty Little Designs
About
Prettylittledesigns.com.au is an online space organizing company based out at Mandurah, Western Australia that lets you get organized by creating fabulous labels, wedding decals, giftware, and a huge range of miscellaneous personalized items. They started getting 20,000+ traffic in just 5 months.
Which SEO Elements worked for this Startup?
1. Detailed Website Audit
They made sure to understand the loopholes in their existing website. Right from broken links to page UI and content, they revamped everything.
2. Thorough Competitor Analysis
Competitors serving the same targeted geography were identified and were studied for their online presence.
3. Domain Authority through aggressive Backlink Building
With persistent content sharing, they created 3067 backlinks, which played a major role in improving their domain authority.
4. Keyword Rich and targeted Content Marketing
They started publishing quality and engaging content, which helped them in creating good brand awareness.
Goals of a Startup
A Startup is mostly committed to serving society by addressing a problem. To get success at scaling the service, business owners must understand that SEO can be very accommodating. SEO can help any startup to quickly rank on Google, get the traffic, and achieve the desired number of Conversions, Sales, and Orders.
Why Should Startups Invest in SEO?
To get desired business growth, a startup must incorporate SEO in its strategies and make sure to invest a fair share in reaping the best results in the long run. As we saw in the above cases of startup successes these brands used SEO elements to
1. Enhance Brand Trust
With so many existing Brands, having a brand trust is a key to hack the competition as a startup. These brands took careful steps to build their brand trust exponentially and leaped to the top.
2. Have a better Brand Visibility
Unless your brand is not visible, people won’t start knowing you. These startups made sure to leverage their visibility through optimized online presence, thus getting the top position on SERPs.
3. Get relevant Traffic with Mobile Optimization
They worked on making their brands, mobile-friendly as they knew that mobiles were future and targeting mobiles would be the real game-winner for anyone.
4. Improve Authority with Backlinks
Backlinks are like your online background verification, the more backlinks you have, the more trustworthy you look to any buyer. These brands made sure to create tons of backlinks, right at the initial stage to flood google with just their organic results on SERPs.
5. Improve User experience with Quality Content
Content has become a myriad of iterations of the exact same thing. But these brands made sure to voice their own unique messages, and it turned out effective and successful.
6. Get ROI by investing smartly in the SEO
These brands didn’t believe in ‘one-size-fits-all’ and chose to have personalized SEO packages. They used some activities and made sure to do them quite well.
So, you must also start doing SEO for your Startup and strengthening your path to success. The time you will take today in starting SEO will cost you by delaying the results by several months. So, remember that clock is ticking and make every moment count.
Hire EvenDigit to sketch a personalized SEO package for you and hop on to hacking Google’s journey!
