How huge increase in eCommerce conversion rate makes DCGpac a revolutionary brand?
Business &
background
DCGpac is an established B2B eCommerce company based in India. They specialize in providing packaging solutions like boxes, courier bags, tapes, rolls, pouches, festive boxes, food packaging products and more to eCommerce business owners.
Project KPIs
- Increase brand awareness and sales.
- Improve open rates and email engagement.
- Create a high-quality email database.
Tasks & challenges
- Not generating any sales at all through email.
- Irrelevant content regarding target audience.
- Improper segmentation concerning sales funnel.
- The template designs are also not engaging.
Actions
- Developed an effective campaign strategy.
- Aligned Emails with the calendar strategies.
- Commenced lead ad campaigns for email database.
- Analyzed users' behaviors to plan accordingly.
- Used A/B testing, engaging content, and CTAs.
Client’s feedback
"There was a slight increase in traffic, but business sales revenue increased immensely."
Results
- 28.82% increase in eCommerce conversion rate.
- Online transactions generated 17% more revenue.
- 65.70% conversion rate from mobile users.
- 18.64% increase in the number of users from the previous campaign.
- Increase in delivery rates while reducing bounce rates.
- Accelerated growth in Click-through rates and open rates.
