Glossary

What is a Canonical Tag? A canonical tag, represented as <link rel=”canonical” href=”URL”>, is an HTML element placed in the head section of a webpage. It notifies search engines which version of a URL should be considered the primary one,...

What is Cloaking in SEO? Cloaking is an SEO technique where the content presented to search engine crawlers is different from what users see. This deceptive practice aims to manipulate search engine rankings by showing optimized content to crawlers while serving different...

What is a CDN? A Content Delivery Network (CDN) is a pack of dispersed servers spread over many geographical locations. The basic function of a CDN is to broadcast web content to users based on their geographical spot, the origin of the webpage, and the nearest content...

What is a Content Gap Analysis? Content Gap Analysis is a strategic approach to identifying areas where your content is lacking compared to that of your competitors. It involves assessing the topics and keywords that competitors are targeting successfully but are missing or...

What are Core Web Vitals? Core Web Vitals are a group of specified metrics identified by Google as critical to a webpage’s overall user experience. These metrics rely on three main aspects: loading performance, interactivity, and visual stability. The Core Web Vitals...

What is Crawl Budget? The term crawl budget refers to how many pages the web crawlers, like Googlebot, will crawl from your website in a specific period. It’s calculated based on two key aspects: crawl rate limit and crawl demand. The crawl rate limit refers to the highest...

What is a Crawler? A crawler, also called a web spider or web robot, is like an automated script that search engines use to find and organize new and updated content on the internet. These crawlers go through the web systematically, following links from one page to another,...

What is Click-Through Rate (CTR)? The Click-Through Rate (CTR) is an important indicator in digital marketing that calculates the proportion of individuals who click on a given link out of all users who visit a webpage, email, or advertisement. Essentially, it’s the...

What is a Dofollow Link? A Dofollow link meaning refers to a type of hyperlink that passes SEO benefits and link equity to the target page. Unlike nofollow links, which instruct search engines not to pass on any SEO value, dofollow links contribute to the connected...