The Secret of 60% Upraised Conversions for A LED Light Bulb provider!
Business &
background
An Australia-based family-owned company and a premier supplier of all-glass LEDs to designers, interior decorators, lighting shops, electrical wholesalers, electricians, architects, and the public for more than a decade.
Project KPIs
- Maximize product purchases from the website.
- Improve the ROI from previous Ad Campaigns.
- Decrease the Cost Per Conversion.
Tasks & challenges
- Limited budget for marketing campaigns.
- The client did not prefer A/B testing.
- Higher expectations despite the limited budget.
- Unsuccessful paid ad campaigns from the past.
- Past ads were not structured or optimized.
Actions
- Competitive analysis and website optimization.
- Restructured the Google ad campaigns.
- Analyzed keywords and created engaging ad copy.
- Created shopping and smart shopping campaigns.
- Executed dynamic remarketing campaigns.
Client’s feedback
“Thanks for sharing the results for the month. Great to see incremental increases on the monthly basis. Thanks for your assistance.”
Results
- Conversion value increased by 80.15% over the previous campaign.
- Conversions increased by 60%.
- Impressions gained spiked by over 48%.
- Increase in product purchases and ROI maximized, as well.
- Reduction in cost per conversion.
- 94.64% more ad clicks as compared to other campaigns.
