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The Secret of 60% Upraised Conversions for A LED Light Bulb provider!

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Business &
background

An Australia-based family-owned company and a premier supplier of all-glass LEDs to designers, interior decorators, lighting shops, electrical wholesalers, electricians, architects, and the public for more than a decade.

Project KPIs

  • Maximize product purchases from the website.
  • Improve the ROI from previous Ad Campaigns.
  • Decrease the Cost Per Conversion.
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Led Bnnr

Tasks & challenges

  • Limited budget for marketing campaigns.
  • The client did not prefer A/B testing.
  • Higher expectations despite the limited budget.
  • Unsuccessful paid ad campaigns from the past.
  • Past ads were not structured or optimized.

Actions

  • Competitive analysis and website optimization.
  • Restructured the Google ad campaigns.
  • Analyzed keywords and created engaging ad copy.
  • Created shopping and smart shopping campaigns.
  • Executed dynamic remarketing campaigns.

Client’s feedback

Liquid Led Logo

“Thanks for sharing the results for the month. Great to see incremental increases on the monthly basis. Thanks for your assistance.”

Results

  • Conversion value increased by 80.15% over the previous campaign.
  • Conversions increased by 60%.
  • Impressions gained spiked by over 48%.
  • Increase in product purchases and ROI maximized, as well.
  • Reduction in cost per conversion.
  • 94.64% more ad clicks as compared to other campaigns.
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