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An Anonymous Brand Gained Recognition Amongst Peers and Society With Video Advertising.

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Happy Tails

Business &
background

Happy Tails Travel is a USA-based pet relocation and shipping company since 1995. They provide safe and comfortable shipping of pets from different places by working with vendors, airlines, veterinarians, and pet families to ensure a smooth move.

Project KPIs

  • Educate the target audience about pet scams.
  • Inform the audience about business-related services.
  • Propagate business as a reliable option.
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Tasks & challenges

  • Lack of vision on how to propagate the subject.
  • Limited awareness of the subject.
  • Novel & complex subject.

Actions

  • Created video marketing strategies from scratch.
  • Created high-quality videos for every platform.
  • Ran YouTube ads to reach a greater mass.

Client’s feedback

Happy Tail Logo

“Very responsive. Quick to create products and make revisions. Even when they asked for more time to get a voice-over, they still met the original deadline. They closely matched other content we had, which they were not responsible for creating. Will very likely use them again for future videos.”

Results

  • The video educated many people on pet scams.
  • Video encouraged people to hire authorized pet transportation services.
  • The animation made it simple for them to educate their audience.
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