An Anonymous Brand Gained Recognition Amongst Peers and Society With Video Advertising.
Business &
background
Happy Tails Travel is a USA-based pet relocation and shipping company since 1995. They provide safe and comfortable shipping of pets from different places by working with vendors, airlines, veterinarians, and pet families to ensure a smooth move.
Project KPIs
- Educate the target audience about pet scams.
- Inform the audience about business-related services.
- Propagate business as a reliable option.
Tasks & challenges
- Lack of vision on how to propagate the subject.
- Limited awareness of the subject.
- Novel & complex subject.
Actions
- Created video marketing strategies from scratch.
- Created high-quality videos for every platform.
- Ran YouTube ads to reach a greater mass.
Client’s feedback
“Very responsive. Quick to create products and make revisions. Even when they asked for more time to get a voice-over, they still met the original deadline. They closely matched other content we had, which they were not responsible for creating. Will very likely use them again for future videos.”
Results
- The video educated many people on pet scams.
- Video encouraged people to hire authorized pet transportation services.
- The animation made it simple for them to educate their audience.
