YouTube Ads
YouTube has become an absolutely undisputable video-sharing platform today. The fact that over 400 hours of content is uploaded every minute on the platform makes the word ‘video’ synonymous to YouTube. A Google subsidiary now, YouTube has evolved as an exceptional advertising platform.
Why Your Business Needs YouTube Ads?
Affordability
YouTube ads are relatively cheaper than other paid ads options such as social and paid ads. The CPV—cost per view is much lower than Google Adwords’ CPC. Our experience with YouTube ads shows YouTube ads cost a quarter of the other ad platforms.
Cost per view
Google and social ads costs an advertiser on each click a visitor makes. This means even if the visitor doesn’t buy anything, you need to pay for the click. On the other hand the 30-second skippable in-stream ad on YouTube won’t charge you unless the user clicks on the campaign banner or views the video ad past 30 seconds.
Video
It is not an exaggeration to say that the future of digital marketing is video. By the end of the decade it is ascertained that 80% of all consumer internet traffic would be from videos. That makes YouTube ads an inevitable platform for advertising.
Popularity
Alexa ranks YouTube as the 2nd-most popular website in the world. This means YouTube is the 2nd most-used internet platform across the globe.
OUR CLIENTS
Clients are more than just clients to us.
They are our partners and our extended families! Meet some of the prestigious members of our family.
Three Types of YouTube Ads
Search engines have become the new Yellow Pages. People search for products and services online and mobile phones forever have changed the way searches are made. You don’t need to have a computer or a laptop to search a thing, a mobile device does it all. The instant availability of information and the immediate action followed by it, has made paid Ads more imperative than ever.
01. TrueView In-stream
Viewers have the option to watch the entire video, or to "skip" ("skip ad") after 5 seconds. There are no limits for the duration of ads, but advertisers will be charged only if the user watches the video clip for at least 30 seconds or entire.
02. TrueView In-search Ads
Re-engagement is one of the important aspects of marketing. A chunk of customers do not respond to the marketing activities at first. For a better engagement, you need to devise a re-engagement strategy with Ads that drive your customers to open and use your App.
03. TrueView In-display
Viewers have the option to click on your ad. The advertiser pays only when a user opens and starts watching the video.
OUR TESTIMONIALS
Our past volumes testimony the efficiency we bring.
We don’t bring just traffic. We bring loyal brand engagement with surpassing year-on-year growth
Giovanni
CEO, Benvenutolimos.com
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
Frequently Asked Questions
How are YouTube ads charged?
CPM (Cost per mile) – Payment for 1000 ad impressions.
CPV (cost per view) – Payment if the user has viewed the video until the end, or for at least 30 seconds.
Why should you use YouTube advertising?
The largest website for displaying video content.
The most visited site in the world Over 4 billion video views per day.
Every minute are uploaded up to 100 hours of video.
Can I control who sees my ad?
Yes, you can. We’ll select the geographic location where your ads are seen, and who sees them based on their age and interests (in topics like food or travel) based on the business requirement.
