YouTube Ads

YouTube has become an absolutely undisputable video-sharing platform today. The fact that over 400 hours of content is uploaded every minute on the platform makes the word ‘video’ synonymous to YouTube. A Google subsidiary now, YouTube has evolved as an exceptional advertising platform.

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Why Your Business Needs YouTube Ads?

YouTube ads are growing rapidly to be a choice of marketers, here are the reasons why you need YouTube ads for your business.

Affordability

YouTube ads are relatively cheaper than other paid ads options such as social and paid ads. The CPV—cost per view is much lower than Google Adwords’ CPC. Our experience with YouTube ads shows YouTube ads cost a quarter of the other ad platforms.

Cost per view Video Popularity

Why Our Clients Choose EvenDigit As Their Digital Marketing Agency

FAQs

Are their different formats of YouTube ads?

There are 3 types of YouTube ads:
TrueView In-stream - Viewers have the option to watch the entire video, or to "skip" ("skip ad") after 5 seconds. There are no limits for the duration of ads, but advertisers will be charged only if the user watches the video clip for at least 30 seconds or entire.
TrueView In-display - Viewers have the option to click on your ad. The advertiser pays only when a user opens and starts watching the video.
TrueView In-search ads - your ad appears in the search results during the search.
Search engines have become the new Yellow Pages. People search for products and services online and mobile phones forever have changed the way searches are made. You don’t need to have a computer or a laptop to search a thing, a mobile device does it all. The instant availability of information and the immediate action followed by it, has made paid Ads more imperative than ever.

How are YouTube ads charged?

CPM (Cost per mile) - Payment for 1000 ad impressions.
CPV (cost per view) - Payment if the user has viewed the video until the end, or for at least 30 seconds.

Why should you use YouTube advertising?

The largest website for displaying video content
The most visited site in the world
Over 4 billion video views per day
Every minute are uploaded up to 100 hours of video

Can I control who sees my ad?

Yes, you can. We’ll select the geographic location where your ads are seen, and who sees them based on their age and interests (in topics like food or travel) based on the business requirement.

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