An audit means a systematic inspection or scrutiny of any activity carried. A PPC audit is a process that reviews and analyzes your paid advertising results. It is done to understand the efficacy of a paid campaign in terms of ROI, cost, lead generation, sales etc.
How we audit your Google PPC campaign?
Understanding Business & Industry
Before starting with the audit of your PPC campaign, it is imperative to understand the background. We extensively understand your business, the ecosystem it works in, industry trends and the competition. Based on these insights we make a PPC audit strategy for you.
Account Structure Analysis
Analysing your account structure gives us a lot of insights on keyword research done, match-type of keywords, Ad groups created, Ad extensions used and Ad copies of your PPC campaign.
Checking Conversion & Goal Setup
The main reason a PPC campaign doesn’t generate the desired results is the faulty conversion and goal set up. A campaign’s performance is hindered due to wrong codes. We run a check through the codes and fix them.
Quality Score Rating
The quality score of an ad impacts its ad rank and the ad positioning on the SERP. This makes the quality score a very important factor to be considered for a PPC ad. Google gives a quality score on 3 factors—expected CTR, landing page relevancy and ad relevancy.
Remarketing is as important part of a PPC audit as it is of a marketing strategy. We analyze your remarketing if already done and if never deployed, we make a remarketing strategy for you.
Clients are more than just clients to us.
They are our partners and our extended families! Meet some of the prestigious members of our family.
Our past volumes testimony the efficiency we bring.
We don’t bring just traffic. We bring loyal brand engagement with surpassing year-on-year growth
I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.
So far I feel really happy with the results. I have noticed a rise in over all sales in the last few months and I can see that there is a jump in the rates of google users. I am happy with the results we have had at present though which is why I have been recommending your team to other business owners that I know.
EvenDigit was able to craft a strategy that met and surpassed our expectations.
They provided quick updates and the most important thing is they gave us an action plan.
I was impressed by their organization, professionalism, and attention to detail when understanding my company.
We were most impressed with the PPC expertise EvenDigit brought to the project.
I'm really impressed with the results-oriented strategy they have created for my business marketing.
The Overall SEO strategy was really helpful and according to my business goal.
Frequently asked questions
If your PPC campaign is not meeting the objectives, there is obviously something wrong with it. You might be handling your PPC account all by yourself or you have a PPC provider. To fix your PPC campaign you need not necessarily hire a provider or switch one. We offer to tweak your PPC campaign and realign it with your campaign objectives once again through extending our PPC Audit service.
Our team of expert PPC marketers have a rich experience across all media channels such as Google, Facebook, Bing, LinkedIn and more.