Why do I need Google Ads?
Substantial Targeting Options
Budget & Control
Buy Your Own Name
Multiple Bidding Strategies
Beyond the evident results of Google ads such as boosting traffic, clicks and conversions, they increase your brand awareness as well. According to a study, search ads amplified brand awareness by 6.6%.
An ad gives you maximum ROI only when it is well targeted. Google ads offers an extensive range of targeting options such as location, mobile, language, time and auto- targeting.
Everything boils down to budget when it comes to paid marketing. Even if you have budget limitations you can still go for Google ads. With no minimum spend, you can set your daily budget. Once the budget gets over Google stops showing your ads.
There are different business objectives at different stages. Google AdWords offers different bidding strategies to cater these objectives- Cost per click, Cost per mille, Cost per acquisition
How we devise a Google AdWords strategy for your business?
As before conceiving any marketing strategy, it is imperative to understand the business and its dynamics for which it would be deployed. We thoroughly understand your business, industry and the nuances associated with it.
Search Term Analysis & New Keyword Research
We now analyze the search terms used by your potential customers on Google and along with it research new keywords which could accompany the search terms. This helps us in targeting the right keywords which results in better conversions and higher ROI.
Defining Goals & Conversion Codes Tracking
Depending on the goals you want to set for your AdWords campaign which could be generating leads, sales, visits etc. we apply conversion tracking codes to your AdWords account.
Location & Device Bid Optimization
Geographic, location and device reports in Google AdWords gives us insights on the user’s geography, his location and the device he is using. The information helps us in optimizing the bids and thus giving better results.
Competition analysis is a major part of formulating a paid campaign. We identify your competition and track their Ad copies, keywords they are using, budgets and locations their campaigns are running. These insights give us a better understanding to create a paid campaign.
Target Audience Segmentation & Bids Management
Based on the information we get from your AdWords account such as demographics, age, gender, interest, parental status, household income and more of your target audience we segment it. This segmentation helps us to optimize bids thus giving you better return on your investment.
Ad Copy Split Testing
Once we create Ad copies, we make variations to these, to test their performance. A/B testing tells us which Ad copy would perform better in the real-world.
We make weekly and monthly reports
AdWords Account Audit
Once your business goals/objectives are understood along with your website layout, we audit your AdWords account. In case you are new to Adwords, we create an Adword account for your business.
Going through your Website
The overriding objective of paid Ads is conversions. Successful conversions not only depend how appealing an action-driven an Ad is but also on the layout of your website. Landing page of the website, user interface and experience, navigation and many more such factors have an impact on conversions.
Through the years, Google has added features like extensions to make the Ads action-driven. There are several extensions available such as sitelinks, callouts, promotion extension, structured snippet, call and location which make your Ad actionable. We add extensions to your Ad copies based on your campaign objective.
Why Our Clients Choose EvenDigit As Their Digital Marketing Company
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.
EvenDigit were able to deliver committed SMM work with great results. Within a very short time our website was showing at the top of the page one on Google.
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.