What is Link Velocity?

Link Velocity signifies the speed at which a website gains backlinks over time. It reflects the rate of growth in a site’s link profile and can indicate the natural or unnatural accumulation of links.

Sudden spikes or declines in link velocity may indicate search engines’ manipulative methods, hurting SEO performance.

Is Link Velocity Important for SEO?

Yes, link velocity is important for several reasons:

  1. Indicates Popularity: A steady increase in link velocity can signal the growing popularity and relevance of content.
  2. SEO Signals: Search engines monitor link velocity to detect unnatural link-building practices.
  3. Competitive Analysis: Understanding link velocity helps benchmark against competitors.

How Can the Link Velocity of a Page or Website Be Checked?

To check link velocity, you can use various SEO tools:

  1. Ahrefs: Track the number of new backlinks acquired over time.
  2. SEMrush: Monitor link-building progress and velocity trends.
  3. Google Search Console: Analyze the growth of your site’s link profile.