E-Commerce industry saw a surge in the last 10 years. Today everything right from clothes to shoes, handicrafts to electronics, groceries to stationary is sold on the online marketplace.
Why My E-Commerce Website Needs SEO?
With the swarm of E-Commerce platforms in the market, there is a huge competition that built over the past few years. This competition is getting fierce with each passing day. As an E-Commerce business, apart from resorting to paid marketing means, it is imperative to rank up in the organic rankings, which in turn increases the chances of conversions. Here comes the need of E-Commerce SEO.
To put things into perspective, 95% of web traffic does not go past the first page of search engine results.
Multiple E-Commerce Platforms Built a Rich SEO Experience
Our web developers and e-commerce SEO experts have worked with a wide variety of e-commerce platforms, both open source and hosted. Our experience with these platforms allows us to provide platform-specific SEO consultation and service on short notice.
Platforms we have Worked on
We are also happy to work with custom cart solutions.
Our E-Commerce SEO Approach
Project Brief and Competitive Analysis
Dynamic Keyword Strategy
Website Architecture & On-site Health
Develop a Sound E-Commerce Content Strategy
Provide Quality eCommerce Backlinks
Monitoring and Reporting
With every passing day, more and more businesses are coming on marketplace model. Every E-Commerce business is different and thus has a distinct set of challenges, goals and target audiences. We do an extensive research on the ecosystem of your E-Commerce business and understand its nuances. Secondly, we carry out a thorough competitive analysis.
An E-Commerce business has numerous categories with a wide variety of products. With each product having numerous SKUs the search becomes denser. This makes it highly imperative for the web pages of your website to rank against the desired search terms. We design and execute dynamic keyword strategy which gives us thousands of keywords that would be searched by your potential customers.
One of the most important factors for a sound website is its architecture, especially if it is an E-Commerce website. With thousands of categories, the pages of an E-Commerce website should be well linked to each other. We not only test the on-site health of your website but also inspect and fix architectural glitches your website might have.
Backlinks are one of the direct ranking factors for a website, and the quality and relevance of the backlinks are equally important. We create backlinks which are relevant to your E-Commerce business which is based on your target audience, product range, and analysis of your competitors’ backlinks.
We regularly monitor the results and check keyword rankings using tools such as Google Analytics, Google Search Console and other premium Tools like SEMrush and Ahref. We consolidate the data and generate a report every month.
Other SEO Services By Us, Those Enrich Your E-Commerce Business
Conversion Rate Optimization
Typically E-Commerce websites are highly goal-driven. These goals are conversions which could be any action defined by you such as buying, subscribing, requesting a quote and so on. A higher conversion rate means your website is driving a good amount of visitors into taking desired actions. We optimize your conversions by identifying the causes and thereby fixing the errors which are deterring the visitors to convert.
SEO Health Checkup
Do you want to know about the gaps and the loopholes in your E-Commerce website? EvenDigit is here for that. We run a thorough test on your E-Commerce website and flag all the areas of improvement.
Optimizing with Conversion Funnel
An e-Commerce website is a roadmap of the consumer journey. It is similar to a physical store in real life and just like a real-life store, it has several spots, at which a customer may abandon the buying decision. We optimize your E-Commerce website by integrating conversion funnel into the buying journey of the customer. This tells us exactly at which spots on the website the customer is deserting from.
With the growing ventures in the E-Commerce industry, the customer journey has changed. Today, people do an extensive research on the internet before buying anything. A crucial chunk of this research are the reviews. We help you not only set up your E-Commerce business profiles across various review platforms but also manage them to build a strong trust for your E-Commerce brand.
Why Our Clients Choose EvenDigit As Their Digital Marketing Company
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.
EvenDigit were able to deliver committed SMM work with great results. Within a very short time our website was showing at the top of the page one on Google.
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.
So far I feel really happy with the results. I have noticed a rise in over all sales in the last few months and I can see that there is a jump in the rates of google users. I am happy with the results we have had at present though which is why I have been recommending your team to other business owners that I know.
- Increases the visibility of your products on search results
- Builds brand credibility
- Increases traffic to your online store thus increasing conversions
- SEO’s impact is in the long term unlike paid campaigns where you stop spending, you stop getting the results.
- A positive profile increases conversions