Skincare Brand Achieves 4.17x ROAS with Meta Ads
Business &
background
Bolden is a U.S.-based skincare brand founded by Ndidi and Chinelo, two Black women passionate about empowering women of color. Their dermatologist-approved, cruelty-free products include cleansers, moisturizers, sunscreens, and treatment kits. The brand partnered with EvenDigit to scale sales via Meta ads, with a target of 4x ROAS.
Project KPIs
- Achieve 4x Return on Ad Spend (ROAS)
- Improve purchase volume through structured ad campaigns
- Create sustainable growth strategy via funnel-based approach
Tasks & challenges
- Campaigns lacked funnel-based structure
- Difficulty in reaching new audiences effectively
- No dedicated campaigns for best-selling products
- Struggled to achieve ROAS above 1.5
Actions
- Researched target audience preferences and buying behavior
- Designed and executed funnel strategy to boost ROAS
- Designed and executed funnel strategy to boost ROAS
- Conducted A/B testing for creatives and offers
Client’s feedback
We are delighted with our experience working with EvenDigit. Their expertise helped us understand our sales funnel and create a tailored strategy. With transparent updates and impactful campaigns, we reached a 4x ROAS and boosted our business significantly.
Results
- 4.17x ROAS achieved in March with $7,176.81 revenue from $1,719.83 spend
- 49 purchases in March alone
- Increased budget allocation to top-of-funnel campaigns improved results
- In May, revenue grew to $11,246 with 6.1x ROAS from $1,842 spend
