Bing Ads
No doubt Google is the most widely-used search engine in the world, but that does not mean it is the only search engine used. Search engines like Bing and Yahoo are gradually closing in larger market shares and thus increasing the use of their paid ads.
Why Your Business Needs Bing Ads?
The growing market share of Bing is obviously making Bing Ads a preferred choice for marketers and advertisers.
Here are a few more persuasive reasons why your business needs Bing Ads.
Here are a few more persuasive reasons why your business needs Bing Ads.
Multi-platform Visibility
Bing is owned by Microsoft, which in turn owns two more search engines; Yahoo and AOL. This means your Bing Ads get displayed not only on Bing but on Yahoo and AOL too. This gives your Ads multi-platform visibility.
Bold Display URL
A display URL is a feature in both Google Ads as well as Bing Ads. The difference is, the display URLS in Bing Ads has a bold formatting which gives a better visibility thus giving your ad greater prominence which in turn increases the CTR and conversions.
Higher CTR
Bing Ads have a higher CTR for 2 big industries; shopping and financial services. The reason being Bing’s compatriots Yahoo and MSN offer shopping and financial services. The Ads reach out to highly interested people thus increasing the CTR.
Exclusive Reach
It might sound astonishing but is equally true. There is a chunk of searches made on the internet which is not reached by Google AdWords. The chunk is as good as 63 million. So if you are on Bing Ads, you are missing these 63 million searches.
Greater Educated Audience
About 40% of Bing Network audience are in the age group of 35-54 years. This makes Bing have an edge over Google Ads as the same age group doesn’t have a substantial number of audience in the latter.
Lower Average CPC
The most important thing about a PPC advertisement for a marketer is the cost per click. Although CPC depends on the various factors such as the business, industry, competition, location, and more Bing Ads has a 60% lower average CPC than Google Ads.
Importing
Creating a PPC campaign is a time consuming task and it could be overwhelming at times to redesign it for another search engine. Well, with Bing Ads you could save that redesigning time and cost. You could get your Google AdWords campaign on Bing in no time.
Granular Targeting
Unlike Google Ads, Bing does not restricts its targeting to the campaign level only. It lets you target location, language, scheduling and ad rotation at the ad-group level as well. This gives you more control over your PPC campaign.
Social Extensions​
One absolutely amazing feature which could give your ads a great mileage are the social extensions that Bing Ads use. Your PPC ads on Bing can display social extensions such as number of followers on Twitter, Facebook or any other social platform. These social extensions make the ads more likeable to click.
OUR CLIENTS
Clients are more than just clients to us.
They are our partners and our extended families! Meet some of the prestigious members of our family.
OUR TESTIMONIALS
Our past volumes testimony the efficiency we bring.
We don’t bring just traffic. We bring loyal brand engagement with surpassing year-on-year growth
Giovanni
CEO, Benvenutolimos.com
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
Frequently asked questions
What types of Ads can be created with Bing Ads?
With Bing Ads, the available types of ads are standard text ads, app install ads, Bing Ads in Bing Smart Search, Microsoft Audience ads, product ads, dynamic search ads, and expanded text ads.
How does Bing network serve Ads across mobile devices?
Bing Ads serves the majority of mobile search text ads in ML1 position (most valuable position) on search results pages across the network. Do note that ad quality, bids, and other auction dynamics may affect the position.
What is Gemini?
Gemini is a marketplace that offers native and search advertising on a single platform. Although, it is not a part of Bing Network. Gemini is a secluded platform which displays ads based on the environment and content a customer is viewing.
Should I run ads on Google and Bing Both?
Both Google and Bing hold substantial market shares and so neither of the platforms should be ignored.
