Why Your Business Needs Bing Ads?
The growing market share of Bing is obviously making Bing Ads a preferred choice for marketers and advertisers. Here are a few more persuasive reasons why your business needs Bing Ads.
Bold Display URL
Greater Educated Audience
Lower Average CPC
Bing is owned by Microsoft, which in turn owns two more search engines; Yahoo and AOL. This means your Bing Ads get displayed not only on Bing but on Yahoo and AOL too. This gives your Ads multi-platform visibility.
A display URL is a feature in both Google Ads as well as Bing Ads. The difference is, the display URLS in Bing Ads has a bold formatting which gives a better visibility thus giving your ad greater prominence which in turn increases the CTR and conversions.
Bing Ads have a higher CTR for 2 big industries; shopping and financial services. The reason being Bing’s compatriots Yahoo and MSN offer shopping and financial services. The Ads reach out to highly interested people thus increasing the CTR.
It might sound astonishing but is equally true. There is a chunk of searches made on the internet which is not reached by Google AdWords. The chunk is as good as 63 million. So if you are on Bing Ads, you are missing these 63 million searches.
About 40% of Bing Network audience are in the age group of 35-54 years. This makes Bing have an edge over Google Ads as the same age group doesn’t have a substantial number of audience in the latter.
Creating a PPC campaign is a time consuming task and it could be overwhelming at times to redesign it for another search engine. Well, with Bing Ads you could save that redesigning time and cost. You could get your Google AdWords campaign on Bing in no time. Bing Ads empowers you with an exclusive feature of importing a Google PPC ad campaign straight to it.
One absolutely amazing feature which could give your ads a great mileage are the social extensions that Bing Ads use. Your PPC ads on Bing can display social extensions such as number of followers on Twitter, Facebook or any other social platform. These social extensions make the ads more likeable to click.
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