Twitter Marketing
The microblogging platform rose to become one of the mainstream social media platforms and today it is placed right next to Facebook in any social media mention. 85% small and medium businesses use Twitter as a platform to offer customer support.
How Twitter Could Benefit my Business?
Customer Service
Twitter through the years has evolved as a great platform for redressing grievances. Today, customers reach out to the Twitter handles of brands to complain and seek redressal. Apart from being a grievance platform, Twitter is a considerably huge stage for laying out customer’s feedback as well. This gives an excellent opportunity for brands to connect to their customers in real-time.
Appear in Customer’s Feed
Twitter feed algorithm shows your post to people every time, irrespective of people hitting the ‘like’ button, which means your post will always appear in their feed.
Twitterati love engaging
A typical Twitter user is not put off by constant posts, in fact, a Twitterati loves to engage (especially retweeting) if your content is really good. A part of it also true because of the reason that sharing (retweet) content on Twitter is much simpler as compared to other platforms.
Reach out to Customers
Twitter is as much a communication platform for a business/brand as it is for customers. You could ask your customers for their Twitter usernames and reach out to them for a feedback or simply thank them for their visit. The platform is a great medium to strike up a conversation.
Speed
Despite the fact that Twitter is almost half of Facebook in terms of the number of users, Twitter gets your word spread faster. The response time on Twitter is much less and you might light up a wildfire if you have a great piece of content in a short period of time.
Awareness and Interest
The fact of being ‘speedy’ makes Twitter resonate the initial stages of the AIDA funnel. Twitter could be the best way to generate awareness and create interest in your potential customer for your product or service.
Best for B2B Leads
LinkedIn by far is the best social media platform for and to connect to B2B businesses. Studies have shown that 80% of B2B leads come from LinkedIn and about 79% B2B marketers believe LinkedIn is an effective source for generating leads.
OUR CLIENTS
Clients are more than just clients to us.
They are our partners and our extended families! Meet some of the prestigious members of our family.
Multifaceted Ad Objectives
Twitter offers you Ads which covers a versatile range of Ad objectives you might have for your Ads and campaigns.
01. App installs
Your purpose for an Ad or an Ad campaign might be to get the maximum number of app installations of your new app. Twitter helps you reach out to the target group with an action-driven Ad format for app installations.
02. Followers
Being at the ‘awareness’ stage of the funnel, Twitter Ads could be one of the best mediums to spread the word. At this stage, Twitter Ads help you maximize the number of followers to your Twitter handle.
03. Engagement
Another way of getting heard at the awareness stage is by drawing engagement on the social media. Twitter Ads help in meeting this objective of more and more people talking about your business with absolute ease.
04. Media
Twitter offers you not only the contemporary medium of Ad media i.e. images, but you could also make Ads in a video as well as a GIF format. These visual formats are much stronger than images.
05. Collection Ads
The Ad format visually inspires your audience to browse and purchase products. Collections Ads support both images as well as video formats.
06. Clicks and Conversions
Apart from App installs, there are other significant actions such as clicks and conversions which bring traffic to your website and revenue to the business. Twitter Ads support this objective by offering you an Ad format with clicks and conversions.
07. App re-engagement
Re-engagement is one of the important aspects of marketing. A chunk of customers do not respond to the marketing activities at first. For a better engagement, you need to devise a re-engagement strategy with Ads that drive your customers to open and use your App.
OUR TESTIMONIALS
Our past volumes testimony the efficiency we bring.
We don’t bring just traffic. We bring loyal brand engagement with surpassing year-on-year growth
Giovanni
CEO, Benvenutolimos.com
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
Frequently Asked Questions
Do I need a PPC audit?
If your PPC campaign is not meeting the objectives, there is obviously something wrong with it. You might be handling your PPC account all by yourself or you have a PPC provider. To fix your PPC campaign you need not necessarily hire a provider or switch one. We offer to tweak your PPC campaign and realign it with your campaign objectives once again through extending our PPC Audit service.
Our team of expert PPC marketers have a rich experience across all media channels such as Google, Facebook, Bing, LinkedIn and more.
