The microblogging platform rose to become one of the mainstream social media platforms and today it is placed right next to Facebook in any social media mention. 85% small and medium businesses use Twitter as a platform to offer customer support.
How Instagram Could Benefit my Business?
Appear in Customer’s Feed
Twitterati love engaging
Reach out to Customers
Awareness and Interest
Twitter through the years has evolved as a great platform for redressing grievances. Today, customers reach out to the Twitter handles of brands to complain and seek redressal. Apart from being a grievance platform, Twitter is a considerably huge stage for laying out customer’s feedback as well. This gives an excellent opportunity for brands to connect to their customers in real-time.
Twitter feed algorithm shows your post to people every time, irrespective of people hitting the ‘like’ button, which means your post will always appear in their feed.
A typical Twitter user is not put off by constant posts, in fact, a Twitterati loves to engage (especially retweeting) if your content is really good. A part of it also true because of the reason that sharing (retweet) content on Twitter is much simpler as compared to other platforms.
Despite the fact that Twitter is almost half of Facebook in terms of the number of users, Twitter gets your word spread faster. The response time on Twitter is much less and you might light up a wildfire if you have a great piece of content in a short period of time.
The fact of being ‘speedy’ makes Twitter resonate the initial stages of the AIDA funnel. Twitter could be the best way to generate awareness and create interest in your potential customer for your product or service.
Multifaceted Ad Objectives
Twitter offers you Ads which covers a versatile range of Ad objectives you might have for your Ads and campaigns.
Your purpose for an Ad or an Ad campaign might be to get the maximum number of app installations of your new app. Twitter helps you reach out to the target group with an action-driven Ad format for app installations.
Twitter offers you not only the contemporary medium of Ad media i.e. images, but you could also make Ads in a video as well as a GIF format. These visual formats are much stronger than images.
Re-engagement is one of the important aspects of marketing. A chunk of customers do not respond to the marketing activities at first. For a better engagement, you need to devise a re-engagement strategy with Ads that drive your customers to open and use your App.
Being at the ‘awareness’ stage of the funnel, Twitter Ads could be one of the best mediums to spread the word. At this stage, Twitter Ads help you maximize the number of followers to your Twitter handle.
The Ad format visually inspires your audience to browse and purchase products. Collections Ads support both images as well as video formats.
Another way of getting heard at the awareness stage is by drawing engagement on the social media. Twitter Ads help in meeting this objective of more and more people talking about your business with absolute ease.
Clicks and Conversions
Apart from App installs, there are other significant actions such as clicks and conversions which bring traffic to your website and revenue to the business. Twitter Ads support this objective by offering you an Ad format with clicks and conversions.
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On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.