Xtend Outdoors, previously known as Australia Wide Annexes, is an Australian owned and operated caravanning company. It is a leading name in Australia for camping accessories such as premium annexes, awnings, accessories and offers installation services as well. Australia Wide Annexes is synonymous to outdoor camping activities. Apart from the brick and mortar store, AWA started to cater customers online as well with a buying option website.
Although going strong, AWA was still not getting the desired results and the reasons were:
- The website was mired with duplicate content
- The website had too many unwanted pages
- There were broken and hidden links throughout the website
- Incorrect pages ranked in SERPs
- Bad backlinks